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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Any number of variables can influence these metrics.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Supporters text the keyword to your phone number.

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Why You Need a Mobile Ready Email Template

NetWits

. — Did you know that nearly 90 million Americans use their phone to read email ? If you’ve been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. Mobile is no longer something we need to worry about at some point in the future.

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How funders can bolster direct voter engagement  

Candid

It was effective in 2020 when it was new and compelling and people on lockdown were glued to their phones. But in 2022, GoVoteNYC partnered with Columbia University professor Donald Green to conduct randomized testing of grantees’ voter mobilization tactics.

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Centering the user perspective

Candid

As new design concepts are developed, our team shares early concepts and gathers feedback from potential and current users through surveys and both moderated and unmoderated usability tests. We’re also getting feedback from our users to test big ideas and in the process avoid costly and time-consuming initiatives that aren’t needed.

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How Cell Phones and Tablets Enable Telework

Tech Soup

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. Since not a whole lot is out there yet on the role of mobile devices in telework, I thought it’d be interesting to have a look a look at that. Mobile Addiction.

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6 Signs Your Nonprofit Needs a New Website

Nonprofit Tech for Good

2) It doesn’t display well on phones or tablets. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Having a mobile-friendly website is a necessity, not a nice-to-have. Is the donation form easy to use on different devices like a computer and phone? Give it a try!

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