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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.

Metrics 318
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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 111
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Dipping Your Toes into Metrics Tracking

NTEN

It's very easy to get overwhelmed when diving into metrics and measurement. If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. Operations Manager. National Center for Media Engagement. So, start small.

Metrics 97
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. How to Best Illustrate ROI.

ROI 342
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Will you send them additional content resources?

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