The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

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Metrics Social Media Media Social 227

EveryAction

APRIL 5, 2023

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in. A roadmap is a pathway to the future state!

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Technology Change Analysis Tech 186

Neon CRM

SEPTEMBER 1, 2023

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

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Guide Business Support Metrics 52

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Get Fully Funded

MARCH 2, 2023

Understanding Program Management Statistics Whether you’re assessing future needs or composing an annual report to share with donors, funders, and community members, conducting impact assessment is crucial for tracking progress and driving continued on-the-ground impact. Diversity Metrics. Services Delivered. Stakeholder Satisfaction.

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Statistics Stats Program Management 52

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. This will align the organization by having clear success metrics and KPIs.

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Analytics Language Associations Case Study 169

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics.

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Donation Donor Giving Demographics 52

Nonprofits Source

MAY 15, 2024

Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate. These measurements should align with your campaign’s goals.

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Map Digital Business Marketing 52

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI.

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Guide Fundraising Mail Metrics 52

CauseVox

SEPTEMBER 13, 2021

Their mission is to reduce the suffering of persons affected by intracranial hypotension or spinal cerebrospinal fluid leak through awareness, education, support, advocacy, and connection. We were really grateful and surprised to see that the support from our community didn’t diminish at all.”. She said, “Don’t be afraid to ask.

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Activities Active Activism Raise 84

Bloomerang

NOVEMBER 10, 2023

This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. They require careful planning, cultivation, and stewardship to acquire a major gift and turn major donors into recurring supporters.

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Gift Raise Guide Relationship 105

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Offers accountability.

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Strategy Develop Fundraising Nonprofit 109

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

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Virtual Build Stream Software 70

sgEngage

DECEMBER 20, 2023

With these two numbers, you can identify the ROI for each channel. Some revenue sources will clearly be revenue-wise (self-supporting or clearly core to the mission and supported by outside sources), and some will be ready to sunset. Tip 1: Review how you are tracking grants and restricted funding.

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Foundation Build Grant Fund 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. Reduction in support costs. I think that is dangerous.

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ROI Results Community Online 66

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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email Rate ROI Social Media 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. There’s no need to be active on all social channels if you don’t get ROI from them. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. 3) Decide on your channels.

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Calendar Social Media Content Media 275

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. The goal of this technology is to help companies structure valuable CSR programs to support the causes that are important to the business and its employees.

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Software Business Guide Companies 52

Bloomerang

APRIL 1, 2021

When you learn more about effective communication with your supporters, you’ll be the source of more effective and efficient relationship-building at the organization. This can help you steward supporters for larger contributions and a higher lifetime value for your mission. . Better fundraising ROI. Communication.

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Develop Tips Skills Nonprofit 96

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization Size: 11 million supporters, 500+ staff. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Organization: The Humane Society of the United States.

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United States Social Media Interview Examples 230

Qgiv

NOVEMBER 30, 2021

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. Gaining clarity around your overall strategy will help you determine what data will be needed to support those goals.

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Database Donor Fundraising Nonprofit 52

AccelEvents

NOVEMBER 5, 2020

Finding the right event planning software can be difficult; as an event planner, your virtual event platform should consolidate everything that you might need to plan and host a technologically supported physical event. . But, a hybrid event will need more automation and tech features to support the online segments.

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Software Virtual Integration Analytics 83

Amy Sample Ward

OCTOBER 24, 2012

Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media ROI. Topic : Social Media Boundaries: Personal/Personnel Policy.

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Kentucky Leadership ROI Social Media 122

TechImpact

JULY 7, 2014

Often citing their ROI is difficult to understand to deliver upon. A CRM helps you track constituent relationships , and communicate with those constituents more effectively. With your expected timeline in mind, make sure you have specific metrics defined for what success looks like.

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Tech Guide Relationship Authoring 140

sgEngage

JANUARY 19, 2023

With these two numbers, you can identify the ROI for each channel. Some revenue sources will clearly be revenue-wise (self-supporting or clearly core to the mission and supported by outside sources), and some will be ready to sunset. Identify the top line for each channel. Next, calculate the expenses for each channel.

Foundation 83

Foundation Build Fund Review 83

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. Deepen support . But keep in mind that there is a right and wrong way to do marketing. .

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Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Nonprofit Tech for Good

JANUARY 14, 2013

50 a month there really is no excuse to be using.gmail.com,yahoo.com, or.hotmail.com as your email handle when communicating with donors, supporters, volunteers, and the general public. 10) Track the growth and ROI of your online communities. Now that setting up a.org email account can cost as little as $.50

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Social Media Management Media Social 231

Nonprofits Source

FEBRUARY 24, 2023

Prospect research, also known as market research , is the process of using your customer relationship management system (CRM) to identify potential customers who have the financial ability and interest to support your business. Remember to continually track the performance of your outreach efforts and make improvements accordingly.

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Map Digital Business Marketing 52

AccelEvents

JULY 20, 2020

Make sure that it offers live 24/7 customer support so that you can reach out to them in case your event experiences technical issues. A good virtual event platform will have customer service and a supportive sales team to answer your questions. Be sure to ask specifics and keep track of what each platform offers.

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Virtual Platform Question Broadcast 94

AccelEvents

NOVEMBER 5, 2020

Finding the right event planning software can be difficult; as an event planner, your virtual event platform should consolidate everything that you might need to plan and host a technologically supported physical event. . But, a hybrid event will need more automation and tech features to support the online segments.

Software 59

Software Virtual Integration Analytics 59

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. we’re using to track things (more on that below).

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email Marketing Strategy Track 182

Top Nonprofits

JULY 21, 2021

Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. They need the support and cooperation of everyone else as well.

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Practice Leadership Nonprofit Culture 59