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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

This is where the increasing amount of nonprofit sector research reports can help. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Your major gift officers conduct extensive prospect research, spend months carefully stewarding these prospects, and eventually approach the prospect with a large gift ask that’s been hand-tailored based on the relationship. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data.

Metrics 52
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Ideally, all nonprofit goals should have numerical measurements that are referred to as key performance indicators (KPIs). This is how you show what success looks like.

Measure 89
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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

It all starts with finding the right keywords through keyword research. These words are referred to as the search terms. . This is where keyword research comes in. What is Keyword Research? Keyword research is all about figuring out what people are searching for on Google. How to Perform Keyword Research.

Grant 54
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

If you’re just dipping your toes into automation, the options can seem overwhelming at first, but the more research you can do upfront, the more likely you are to get exactly what you need. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. Will you need to pull in your IT team?

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Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. In addition to tracking app deployments, Code for America has developed metrics that help them understand their impact on the governments they work with, the communities they engage, and the larger civic technology ecosystem.

Metrics 50
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Marketing research and performance – you’ll be able to segment and target your marketing tactics. Take action!

Analytics 169