sgEngage

AUGUST 10, 2021

We already know what to do about this and have the tools to do it. Tracking opens as the sole metric for engagement is no longer accurate. What Apple’s privacy changes mean for email open rates. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. Hear me out. Want to learn more?

Metrics 111

Metrics Open Blackbaud gMail 111

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. This is critical for proper analysis and strategy refinement.

Retention 169

Retention Associations Professional Strategy 169

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 77

Benchmark Blackbaud Report Online 77

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Then, guided by those goals, use effective data collection tools, measure outcomes, implement improvement strategies, and promote transparency.

Measure 88

Measure Help Analysis Metrics 88

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

Statistics 97

Statistics Fundraising Metrics Mail 97

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. How can these tools help you track meaningful data?

Analytics 107

Analytics Digital Tools Measure 107

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Will you need to pull in your IT team?

Application 272

Application Marketing Nonprofit Evaluation 272

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. However, the benchmark study is a tool, and like any tool, it depends on how it’s used. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. These two tools will help you measure the success of your campaigns.

Analytics 169

Analytics Marketing Taxonomy Module 169

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Auction event software offers dedicated tools for managing and conducting auctions, both traditional and online. These tools help you reach your supporters no matter where they are.

Software 52

Software Tools Management Registration 52

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Even if you’re using technology tools, the human touch is an invaluable tool.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. And while that may sound low, it is double the rate of Facebook Pages. 3) Monitor your LinkedIn Analytics.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Association Analytics

MARCH 13, 2024

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs? Discuss which engagement metrics to include in executive/board reports.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Saleforce Nonprofit

SEPTEMBER 2, 2021

Start with a simple self-assessment to understand where you and your organization fall along the impact maturity scale: what tools and processes do you already have in place? These metrics should measure what really matters rather than simply what is possible or easy to track. What works and what doesn’t? Data access. .

Practice 73

Practice Impact Data Effective 73

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. “ Hits &# are not the metric to monitor. Blog Traffic. I was a reluctant blogger. I only launched Nonprofit Tech 2.0 seven months ago. I was wrong.

Social Media 249

Social Media Metrics Track Myspace 249

Bloomerang

FEBRUARY 1, 2023

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 80

Org Raise Tools Help 80

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% Be creative with the available tools.” According to a survey by LinkedIn, 61% of U.S. workers are considering leaving their jobs in 2023. Robert Half found that 46% of U.S. workers plan to look for a new job in the next six months.

Application 221

Application Statistics Culture Job 221

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Your average audience retention rate and engagement is substantially higher. 82% prefer live video over traditional social posts. .

Raise 325

Raise Fund Phase Audience 325

Media Cause

JULY 11, 2023

While there’s a common concern that automated email marketing may seem impersonal, it is, in fact, an invaluable tool for nonprofits to build and strengthen relationships with supporters when executed thoughtfully. Data-Driven Decisions Email automation tools often come with analytics. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. What limits you? Is it at your fingertips?

Analytics 169

Analytics Language Associations Case Study 169

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 121

Report Data Donor Metrics 121

Kindful

MARCH 25, 2021

This way, your communications tool can easily access data points and you can leverage them in marketing content. This guide will walk you through the top ways you can leverage donor data in your communications with the help of fundraising tools. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Management If you choose an online community platform designed to drive member engagement, you’ll be equipped with tools to create an engaging member experience.

Community 116

Community Platform Benefit Online 116

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Use the best tools. What is the state of your association’s data?

Associations 136

Associations Data Benefit Practice 136

Care2

OCTOBER 15, 2013

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. What are the Best Tools for Collecting Data?

Metrics 77

Metrics Social Media Media Social 77

M+R

APRIL 16, 2024

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).

Benchmark 40

Benchmark Analytics Google Comparison 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the technology popular in the market?

Metrics 261

Metrics Nonprofit Profile Platform 261

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Once you know exactly what you want to achieve, glance over the tools and technology available to your organization. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. To add to the confusion, different email tools are handling this change in different ways.

Mail 107

Mail Spam Rate email 107

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Social media scheduling tools.

Strategy 103

Strategy Develop Fundraising Nonprofit 103