Amy Sample Ward

JANUARY 2, 2009

5-Part Social Media Strategy Process. One great way to help guide you in the process of identifying and selecting the most appropriate technologies is to ask your community! What part of the 5-step process above was the hardest part for your organization to tackle? Is the process missing anything - what would you add?

Social Media 102

Social Media Process Media Social 102

Media Cause

NOVEMBER 15, 2022

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . Remember, the contrast ratio between text and a text’s background should be at least 4.5:1. This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects.

Guidelines 52

Guidelines Accessibility Design Content 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

DNL OmniMedia

JANUARY 14, 2022

Record and analyze key matching gift metrics. Match ratios. By spoon-feeding donors all the details they’ll need, you can significantly streamline the process and drive more match revenue for your cause. Record and analyze key matching gift metrics. Provide donors with access to an employer database.

Gift 52

Gift Technology Tips Database 52

Nonprofits Source

SEPTEMBER 25, 2023

The concept of a matching gift is simple: An employee contributes to their nonprofit of choice, and their employer matches their donation at a predetermined ratio. The process involves the following steps: A donor contributes to their nonprofit of choice. Implement workplace giving software.

Guide 52

Guide Giving Grant Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. A benchmarking process can help.

Benchmark 96

Benchmark Social Media Measure Results 96

Top Nonprofits

MARCH 16, 2022

You can use the revamp process to update multiple pages or aspects to give your site a uniform, cohesive look. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

ASU Lodestar Center

NOVEMBER 9, 2016

Most of the time nonprofit agencies are looked down upon if their program ratio does not show extremely low overhead costs. Human resource performance metrics: Methods & Processes that demonstrate that you care. Anatomy of the nonprofit starvation cycle: An analysis of falling overhead ratios in the nonprofit sector.

Resource 40

Resource Ratio San Francisco Retention 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2016

We started this redesign process by asking you and ourselves one question: In 2016, what will matter most when sharing a nonprofit’s story? This means simple financial metrics will no longer be the primary focus when telling a nonprofit’s full story ( goodbye, overhead ratios !) Turning snapshots into stories .

Profile 50

Profile Ratio Green Nonprofit 50

Connection Cafe

OCTOBER 4, 2018

Overhead to program expense ratio. There’s also no question that ratios can be valuable tools for evaluating charitable groups. If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. How did we get here? Do you agree?

Measure 31

Measure ROI Organization Ratio 31

Connection Cafe

MAY 7, 2014

Each year you should be evaluating your Annual Operating Plan , reviewing metrics and benchmarks, and determining the ratios and drivers you will use to determine the most effective areas to which to allocate your resources and capital to achieve the optimal return on investment. What are the steps to creating a budget?

Blackbaud 36

Blackbaud Team Management Lesson 36

Amy Sample Ward

AUGUST 18, 2009

One great way to help guide you in the process of identifying and selecting the most appropriate technologies is to ask your community! Just as part of the social media strategy process in step 3 above calls for evaluation, so does the overall process. What are they using now? Review the POST Method. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Double the Donation

OCTOBER 25, 2021

Consider these four components of effective matching gift phonathon training: Materials: Document how callers should ask about matching gifts and the process by which they should share company rules, guidelines, and instructions. Make the process simple and easy for your donors. What’s the submission process? C: Come prepared.

Guide 98

Guide Script Tips Gift 98

Nonprofits Source

OCTOBER 2, 2023

Benefits of corporate philanthropy Types of corporate philanthropy Corporate philanthropy trends 7 effective corporate philanthropy examples 7 tips to raise more through corporate philanthropy Once you understand corporate philanthropy inside and out, you can develop processes to grow this funding stream and better engage with corporate donors.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed.

Research 82

Research Culture Evaluation Arizona 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process. What's common to both is the use of metrics to measure results. Where do you look for standard metrics? I think it is wrong to think about metrics first.

ROI 50

ROI Social Media Reflection Question 50

CauseVox

SEPTEMBER 12, 2023

Drawing from the wealth of insights accumulated over years of dedicated work, we’ve distilled a comprehensive four-step process from our webinar to help you unearth new donors. By doing this, you’re not just providing a solution; you’re offering them a window into your mission, building a bridge of connection in the process.

Process 89

Process Donor Search Nonprofit 89

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JUNE 22, 2017

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Is the donation process frustrating? Cost Per Impression (CPM). Clicks are important because they show value.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 98

Ideas Guide Online Fundraising 98

Blue Fox

NOVEMBER 16, 2020

Do some math Use our Magical Nonprofit Financial Ratio Matrix to assess your organization’s financial health. This tool will provide you vital information to assist in your budgeting process. actual for 2020 carefully WITH your team Bringing your team into this step of the process is extremely valuable.

Create 158

Create Ratio Analysis Review 158

Bloomerang

JULY 20, 2023

Online fundraising is the process of raising funds from supporters via the internet, usually using an online donation page. Offering online fundraising opportunities makes the process of donating easy for your supporters. Some solutions allow you to track key metrics via an online dashboard for various campaigns.

Ideas 79

Ideas Online Fundraising Tips 79

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Consider this.

Websites 52

Websites Fundraising Site Create 52

Nonprofits Source

NOVEMBER 21, 2022

Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success. Microsoft uses metrics like clicks and impressions, so you can easily assess your marketing progress for each campaign. .

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio.

Benchmark 102

Benchmark Photography Ratio Stats 102

Nonprofits Source

NOVEMBER 8, 2022

Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Use the information you gathered throughout the research process to develop audience personas for each of the major audience groups you identified. Define your audience. Develop audience personas.

Content 75

Content Strategy Create Websites 75

Cloud 4 Good

APRIL 20, 2021

Zero to Three engaged with Cloud for Good to build a custom platform that could host the organization’s many different programs, create a single source of truth, track performance across programs, and track key fidelity metrics all the while. “Our

Childhood 64

Childhood Develop Technology Children 64

Bloomerang

JANUARY 7, 2022

During the planning process, your nonprofit should be sure to: . Your online page should, therefore, streamline the giving process for your supporters to enhance the experience. . Then, address each one in order to optimize the donation process. . Can you fill out the donation form and complete the process with no problems?

Campaign 99

Campaign Ideas Giving Tips 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

NTEN

MAY 5, 2015

Personally, I have been futzing around with learning R (a statistical/data manipulation language) and have passing knowledge of a lot of the concepts that these fellows addressed—machine learning, natural language processing, etc. Foundation Center uses an agile process in their data mining. That’s OK!

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Last year, I had a ratio of 1.4

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. The process of using predictive analytics is only a benefit if you use the results.

Analytics 33

Analytics Data Analysis Metrics 33