Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. For example, if you track just how many people come to your website, it doesn’t give you much action. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. I really appreciate that Fenton has included a similar recommendation.

Metrics 227

Metrics Social Media Media Social 227

TechImpact

JUNE 22, 2013

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'

Metrics 119

Metrics Social Media Media Social 119

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Volunteers.

Social Media 243

Social Media Metrics Track Myspace 243

Bloomerang

MARCH 30, 2023

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals.

Volunteer 93

Volunteer Strategy Organization Metrics 93

Bloomerang

AUGUST 22, 2023

But where should you start when it comes to finding the right fundraising website for your nonprofit? Why Bloomerang is one of the best fundraising websites for nonprofits By using Bloomerang for your nonprofit’s fundraising tool, you’ll gain access to features such as: Robust, modern online fundraising tools.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. Invest in creating visually appealing graphics and videos that showcase your work.

Social Media 328

Social Media Media Social Influence 328

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Contact information.

Websites 115

Websites Nonprofit Audience Mobile 115

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >>

Metrics 219

Metrics Community Map Template 219

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” Google has a metric called Quality Score.

Google 52

Google Results Websites Grant 52

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

Benchmark 66

Benchmark Analytics Google Comparison 66

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? Organizations are always changing. In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The environment is always changing.

Online 241

Online Hunger Metrics Drupal 241

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Gmail, Yahoo, etc.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?).

Metrics 158

Metrics Impact Change NTEN 158

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Let’s use email as an example. Easy Access to All Data.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? How are these folks getting to your website?

Create 169

Create Strategy Associations Registration 169

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

Measure 88

Measure Help Analysis Metrics 88

NTEN

SEPTEMBER 13, 2012

It's very easy to get overwhelmed when diving into metrics and measurement. If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. Operations Manager. National Center for Media Engagement. So, start small.

Metrics 97

Metrics Track Measure National 97

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 57

FAQ Organization Analytics Google 57

Nonprofits Source

MAY 15, 2024

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Analyze your CRM. Follow search engine optimization (SEO) best practices.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! To increase your website traffic? Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. To secure new volunteers? To build your online brand? Of course not!

Social Media 217

Social Media Media Avatar Organization 217

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

JULY 23, 2020

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . These programs are designed to help you better understand your website traffic. .

Google 294

Google Analytics Track Conversation 294

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. They used CauseVox’s activity metric to allow fundraisers to showcase their progress towards a goal of miles hiked.

Examples 83

Examples Websites North Carolina Virtual 83

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Now you’re all set to go live.

Facebook 236

Facebook Fundraising ROI Virginia 236

.orgSource

MAY 23, 2023

Even when board members come to the job with some financial background, they may not be familiar with nonprofit accounting standards , their new leadership responsibilities, or your organization’s statements. Organize panel discussions featuring the Finance Committee. Younger members in particular may need coaching.

Raise 419

Raise Law Associations Director 419

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Fundraising for any nonprofit can be a challenging task. Let’s get started! Sponsor a class.

Ideas 52

Ideas Organization Fundraising Classes 52

M+R

MARCH 11, 2024

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Sign up for Scout Quest and get more info on the website here ! : No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Have a question? Just not sure?

Mail 73

Mail Results Benchmark United States 73

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

Sponsor 52

Sponsor Strategy Proposal Metrics 52

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. So, how should an organization navigate this? This article walks through seven tips.

Content 273

Content Websites Tips Voice 273

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 71

Time Metrics Analytics Adopt 71

Qgiv

NOVEMBER 9, 2023

A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public. It includes your organization’s mission, vision, values, and unique selling proposition. Increase awareness of your organization and its mission. Strengthen your organization’s reputation. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. Can an organization get a Gold Seal without a financial audit? Yes, absolutely. Not at all.

Story 52

Story Profile Metrics Accessibility 52