Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. .

Metrics 227

Metrics Social Media Media Social 227

NTEN

SEPTEMBER 13, 2012

It's very easy to get overwhelmed when diving into metrics and measurement. If your organization is not tracking activity on its website or social media pages regularly, getting started can feel like an overwhelming task. Operations Manager. National Center for Media Engagement. So, start small.

Metrics 97

Metrics Track Measure National 97

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? What does that mean?

Benchmark 66

Benchmark Analytics Google Comparison 66

TechImpact

JUNE 22, 2013

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'

Metrics 119

Metrics Social Media Media Social 119

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Bloomerang

MARCH 30, 2023

Every interaction your volunteer has with your organization matters. From the moment they land on your website to sign up for an opportunity to when they check out of their shift, your volunteer’s experience can directly impact your organization’s ability to meet its goals.

Volunteer 91

Volunteer Strategy Organization Metrics 91

Association Analytics

OCTOBER 10, 2022

How are you tracking success? This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 240

Practice Fundraising Guide Channel 240

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Metrics Tracking. >> Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

Bloomerang

AUGUST 22, 2023

But where should you start when it comes to finding the right fundraising website for your nonprofit? Why Bloomerang is one of the best fundraising websites for nonprofits By using Bloomerang for your nonprofit’s fundraising tool, you’ll gain access to features such as: Robust, modern online fundraising tools. Mobile app.

Websites 76

Websites Paypal Fundraising Nonprofit 76

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.” Google has a metric called Quality Score.

Google 52

Google Results Websites Grant 52

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?). data nten'

Metrics 158

Metrics Impact Change NTEN 158

.orgSource

MAY 23, 2023

Even when board members come to the job with some financial background, they may not be familiar with nonprofit accounting standards , their new leadership responsibilities, or your organization’s statements. Board members are personally responsible for the organization’s compliance with all applicable laws and regulations.

Raise 419

Raise Law Associations Director 419

sgEngage

APRIL 8, 2024

Since she signed the Giving Pledge in 2019 and began her momentous campaign of organization-changing donations, MacKenzie Scott has given away more than $17.3 Restricted vs Unrestricted Funds Nonprofit organizations receive funding that typically falls into two buckets: restricted and unrestricted. What Are Restricted Funds?

Fund 87

Fund Chart Grant Report 87

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

Qgiv

NOVEMBER 9, 2023

A nonprofit branding strategy is a plan for how you want your organization to be perceived by the public. It includes your organization’s mission, vision, values, and unique selling proposition. Increase awareness of your organization and its mission. Strengthen your organization’s reputation. Be flexible.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. How long did they stay on your website?

Analytics 52

Analytics Google Fundraising Track 52

Forum One

OCTOBER 17, 2023

They directly contribute to the organization’s programmatic mission, making a significant difference in the lives of those they serve. Mission-Driven Product Examples Products can be websites, but not all websites are products.

Product 87

Product Develop Impact Case Study 87

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. ” In 2019, Apple updated ITP to version 2.1, which for the first time limited the length of time first-party cookies could store information to seven days.

Impact 46

Impact Organization Track Analytics 46

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. They invited participants to track their minutes of any activity, from running to reading. What did they do that made their campaign unique?

Examples 83

Examples Websites North Carolina Virtual 83

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Twitter can be mean.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Neon CRM

NOVEMBER 8, 2023

The program—provided by Google—provides eligible organizations with free credits to use on Google Ads. If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. Eligible organizations can receive up to $10,000 in free advertising credit per month.

Grant 52

Grant Google Track Guidelines 52

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! To increase your website traffic? Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. To secure new volunteers? To build your online brand? Of course not!

Social Media 217

Social Media Media Avatar Organization 217

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Expanding reach by confirming 50 partners for a new initiative in 90 days. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

OCTOBER 9, 2023

When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours. They’ll link to your donation form from the business’s social media or website. Purchase-triggered donation.

Causes 52

Causes Marketing Impact Guide 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Add human interest.

Video 105

Video Support Tips Audio 105

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? The results of your self audit will show you what to refine and how to position your organization to get results. What’s working? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Fundraising for any nonprofit can be a challenging task. Let’s get started! Sponsor a class.

Ideas 52

Ideas Organization Fundraising Classes 52

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? But are these stats meaningful? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Take a look at your Google Ad Grant and pull a past year’s keyword traffic report Organize and categorize the keywords with the buckets above.

Search 52

Search Grant Organization Voice 52

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Website : Tableau.com. Website : [link]. Data Studio. What is it? What is it?

Analytics 52

Analytics Tools Wikipedia Track 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. A big topic of discussion as the field is maturing is how to track on-the-ground outcomes for people and communities, in addition to counting clicks, views, downloads and tweets. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. And if you aren’t transparent about how you track and store data, you also squander an opportunity to build brand trust.

Marketing 52

Marketing Plugin Track Policy 52