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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. The pandemic has drastically altered the ways nonprofits interact with their supporters. As a result, social media strategies are often used to supplement in-person events.

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How to Host a Pledge Drive: The Complete Guide

Qgiv

A pledge drive is a fundraising campaign where donors promise a gift amount to your organization based on a goal set by you or your participants. As your organization or participants meet those goals, donors increase their pledged donation. Organizations often offer incentive tiers for supporters to encourage larger donations.

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Pledge Fundraising for 2022: Ideas and Insights

Get Fully Funded

Did you know that 84% of fundraising pledges are fulfilled and that the average mobile donation pledge for fundraising events is $167 ? These are only a few of the statistics that show how effective pledge fundraising can be for nonprofits. What is pledge fundraising? How can I use pledge fundraising in 2022?

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

15% of nonprofits worldwide regularly send text messages to donors and supporters ( Global NGO Technology Report ). 84% text-to-pledge gifts are fulfilled ( MobileCause ). For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). Social Media Stats.

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Accessibility on Social Media

M+R

Maybe you’ve pledged to work with more LGBTQ creators or feature more BIPOC faces in your stock imagery. But inclusion on social media isn’t just about what you post—it’s about how you post as well. . Let’s talk about a few steps that you can take NOW to make your social media content more accessible for everyone. .

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9 Tips for Creating a Social Media Advocacy Campaign

Media Cause

Social media is one of the most powerful tools for activating people to take action. Amidst the constant stream of news updates, social media advocacy campaigns offer people a relevant way to make a difference on the issues they care about. Center your campaign around timely events.

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Actions Speak Louder than DEI Corporate Pledges

Media Cause

Remember how many corporations and nonprofits hopped on that bandwagon, pledging to do better with racial equality? We even published a piece on what we’d commit to at Media Cause. Our first 3 Fellows were incredible (working in Google Ad Grants, Social Media, and paid advertising)—and we were fortunate enough to hire two of them.

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