Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JULY 28, 2010

Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). The community was red hot. It was ugly.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

OCTOBER 14, 2009

At the very least, Nonprofit Admins that spend a couple of hours teaching themselves the basics of HTML should be able to use this App to add a “Donate Now&# button to their page [ Example: Amazon CARES ] and/or an e-mail newsletter sign up box, mobile sign up box, and Web 2.0 Tags: Facebook Twitter YouTube. Causes App.

Facebook 213

Facebook YouTube United States Twitter 213

Connection Cafe

APRIL 11, 2011

On Sunday the cost of sending mail via the US Postal System goes up ( see exactly how much ). Certainly for those of us mailing things, this is a bummer but it doesn't mean we should stop our mailing efforts. Direct Mail + Internet = Integrated Success. Consider designing your direct mail with the following in mind: 1.

Mail 52

Mail Web Channel Influence 52

Nonprofit Tech for Good

DECEMBER 30, 2009

13% Check/snail mail. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. 14% YouTube. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 43% Yes… our organization blogs regularly. 10% Other. 28% 2,501-5,000.

Results 192

Results Communication Strategy Myspace 192

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. For those organizations with YouTube channels, YouTube has a mobile website ( m.youtube.com ) and smartphone Apps , but is not yet integrated with Twitter. Foursquare.

Blackberry 215

Blackberry Tools Media Management 215

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. If they have well-executed social media campaigns, send executive staff links to their profiles on Facebook , Twitter , YouTube, Flickr , Foursquare, Tumblr , etc., Get social and mobile media buzz in their e-mail inboxes regularly! Get training.

Social Media 242

Social Media Media Social Stats 242

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

DECEMBER 13, 2009

The question now becomes will Status Updates in the Live Feed be as valuable in terms of ROI as the News Feed? The ability to extract the e-mail addresses of your Fans will become available… maybe. I know Facebook needs more revenue, but this would be detrimental to their long-term brand. They have to know that.

Facebook 270

Facebook Change Feeds API 270

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Content 230

Content Ideas Organization New York 230

Kindful

MAY 21, 2021

Even if an event is fully in person, live streaming or having a recording to share on social media or YouTube after the event is a great way to get more views and more donations. The more you can make their online experience feel “real,” the better your ROI will be. During Your Event: Ask, Ask, Ask.

Donor 62

Donor Virtual Gift Stream 62

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content 253

Content Ideas Nonprofit Interview 253

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Social Media Video Advocacy 34

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. offers a 90-minute webinar on blogging on WordPress.

Content 230

Content Ideas Nonprofit Interview 230

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? How many videos were submitted?

YouTube 41

YouTube Generation Video Social Media 41

CauseVox

JUNE 9, 2021

What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI. Use Zoom for best engagement and simulcast to Youtube Live and/or Facebook live to give people the chance to connect with you. You can make this virtual too!

Ideas 98

Ideas Online Fundraising Charity 98

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? How many videos were submitted?

YouTube 41

YouTube Social Media Generation Video 41

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. And when a registered YouTube user clicked on it, the email address (and other info) of the user was transfered to the nonprofit. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. And when a registered YouTube user clicked on it, the email address (and other info) of the user was transfered to the nonprofit. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

Nonprofit Tech for Good

OCTOBER 22, 2009

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc.

Social Media 252

Social Media Media Management Tips 252

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content 117

Content Ideas Nonprofit Interview 117

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

See3

DECEMBER 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JUNE 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 37

Social Media Gift Advocacy Support 37

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 264

Social Media Social Chapter Media 264

Care2

JULY 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Video 28

Video Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Beaconfire Blog, " The Twilight of Direct Mail " provides an analysis of the role of direct mail in Obama Campaign. Jeremiah Owyang describes this issue, but calls it " Fondling the Hammer " It's a symptom of a larger problem - the lack of ROI thinking and it happens in the nonprofit sector too.

Nptech 50

Nptech Social Fundraising Plugin 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

OCTOBER 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Sound interesting.then view my short YouTube video at: www.youtube.com/watch?v=cb71fk-79Uc

Google 28

Google Social Media Ideas Project 28

Connection Cafe

MARCH 23, 2014

Knowing how their gift made a difference is our donor’s ROI. Many of them were impulse gifts — I received an email and was touched, I watched a video on YouTube that captured my heart — and some were monthly gifts to organizations I wanted more of a commitment with. I’d love to get a follow up thank you letter in the mail.

Retention 42

Retention Sound Donor Fundraising 42

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 210

Social Media Social Chapter Media 210