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American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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Research Shows Only 1.2% of.org Domains Have Adequate Phishing Protection

NonProfit PRO

New research from email security provider EasyDMARC reviewed a dataset of 9,935,024 verified.org email domains. EasyDMARC found that only 376,497 (3.8%) domains had implemented the Domain-based Message Authentication, Reporting and Conformance (DMARC) security standard.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Twilio Research Finds Nonprofits Outpace Private Sector in Digital Engagement Adoption

NonProfit PRO

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, published new research that explores how digital engagement is reshaping the way nonprofit organizations deliver services.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t. Personalization.

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