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American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

Mail 212
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

Feeds 86
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How to harness the power of peer-to-peer fundraising campaigns

Candid

You might show this by sharing relevant awards or certifications, such as your Candid Seal of Transparency. Recurring giving option: Research shows there are many benefits to providing options for donors to give regularly, including 42% more giving each year. Leveraging direct mail. Giving a gift.

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[ASK AN EXPERT] What To Do When Lead Development Staff Won’t Leave Their Desk

Bloomerang

strategic planning, budgeting, writing appeals, entering data, running events, researching new prospects, etc.) for direct mail donor acquisition. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. for events and $1.00

Develop 122
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Strategic Communication: External Nonprofit Communication

Bloomerang

Do some research on what social media platforms your audience hangs out on – each age group is a little different. Does your audience respond well to direct mail? Madison Gonzalez is a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? Online giving is the fastest growing giving channel per research by M+R. Do donors receive a mailed thank you card? Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. If so, how?

Strategy 142