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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet. Tip #1: Personalize all appeals .

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach?

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

Here’s a few tips on how to deal with it: 1. I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. from working on the weekends.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Finally, remember that blog posts make great content for e-newsletters. Share Resources and Useful Tips.

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Still, understand that the content your nonprofit blog publishes, the higher your ROI. The easiest way to conduct these interviews is through e-mail or over the phone, but for the enterprising blogger with a penchant for journalism, in-person interviews provide the opportunity to get action photos and video interviews.

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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Post calls to action. You get the idea. Highlight press coverage.

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