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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

The good news is that you don’t have to choose just one. This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Communication method. Direct mail. Whether a volunteer opportunity, registrations for special events, general updates and news, or calls-to-action. But it still important to know which donors prefer giving through the traditional post, or like to give via alternative payment methods like paypal vs your websites online portal.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

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Strategic Communication: External Nonprofit Communication

Bloomerang

Try not to be too broad here as niche marketing is far more effective then the “spray and pray” method of trying to reach everyone. Where they consume their news. Again, its important to learn where your ideal consumer gets their news, spends their time. Does your audience respond well to direct mail? Your Placement.

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Donor Recognition Strategies for All Supporter Tiers

Neon CRM

Donor recognition is one of the most under-appreciated methods of donor engagement. There are many traditional methods of donor recognition that you should continue to incorporate into your stewardship strategy. You can start by sending an immediate email acknowledgment and then follow up with direct mail for your larger supporters.

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Nonprofit Technology News: Help for Charities to Develop Mobile Giving Capacity

Tech Soup

Our lead story in this issue of TechSoup’s Nonprofit Technology News is the creation of the Mobile Giving Alliance that will help charities develop their mobile giving. Facebook’s Problematic News Feeds. The result was that his “ news feed took on an entirely new character in a surprisingly short amount of time.

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