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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Combined opens — #1 plus #2.

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6 Ways to Improve Donor Emails

Roundtree

How can your organization send donor emails that improve open and click rates? #1: What nonprofit organizations have had the most positive impact on your life?” Instead, focus on an issue in the email: “How Your Gift Changed Katie’s Life.” A few simple adjustments to your email strategy can make them excited to open and read. .

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Try using less than 50 characters, and starting with the most impactful words at the beginning of your subject line to increase the chances of an email open. Share their why.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. They changed their email address.

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Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

Nonprofit Tech for Good

Microsoft researcher Danah Boyd (@ zephoria ) says though experts once thought the internet would help destroy racial barriers, “all of the divisions that exist in every day life, including those by race and class, actually re-emerge online” Excerpt from Social Media for Social Good : .

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Since tweets have a very short life span, it’s a good practice to retweet your own tweets. Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Retweet your own tweets. Twitter Communities.

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