article thumbnail

Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps. To begin, follow some simple steps.

Spam 100
article thumbnail

Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits. These updates may raise concerns, especially regarding the spam rate threshold.

gMail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. CAN-SPAM requires your email newsletter to have a footer containing your address and an unsubscribe option. There’s no re-do.

article thumbnail

Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

Essentially, blacklisting is an anti-spam measure designed to help email and Internet service providers curb unsolicited junk mail and other communications from suspect websites. However, problems occur when the anti-spam measures put in place are overly aggressive and actually block legitimate messages and contacts.

article thumbnail

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. According to Mailchimp ?

email 84
article thumbnail

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

Everyaction

It’s affected by a lot of factors, with spam filters generally being the primary cause. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. in 2017, simply because spam prevented their supporters from receiving their messages.

Metrics 49
article thumbnail

How to Host a Virtual Networking Event

AccelEvents

The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events? Do you want to connect industry professionals? Some ways to provide value and structure: Bring in a popular industry figure or thought leader. Should you switch to virtual networking events?

Virtual 98