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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. Your AI tools also show you that the donor is particularly interested in your volunteer program because of a history of donations to campaigns that support that program.

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Here’s Why Nonprofits Serving Girls And Youth Should Meet Donors Where They Are While Still Modernizing Their Mission

Bloomerang

I don’t give to people who can’t even tell if they’re boys or girls,” an irate long-time donor said before slamming down the phone. As fundraisers, especially at mission-driven organizations that serve women and girls , we have a responsibility to marry history with best practices, even when that union may seem tense.

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3 Ways You Can Say “My CRM Is Effective”

TechImpact

Through the power of analytics, tracking, and the organization of information, a CRM’s ultimately functionality comes when helping your nonprofit develop and execute long-term goals. So how do you go about answering that though question? My CRM will change the way we communicate with donors and constituents.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. It just might be!

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