This is a guest post by Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University. Ja-Naé is also CEO of Wild Woman Entrepreneurs, Ja-Naé Ventures, Co-founder of the Massachusetts Artist Leaders Coalition, Founder of The Leaders and author of "How to Start Your Business with $100.".( MORE >>

was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. If your organization has a strategic plan or even a Theory of Change, you are already equipped with even more deliberate language that can help you get started. Strategic Data. Get Started. MORE >>

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media.   I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Homebase: Home base is your organization's website. MORE >>

We’re writing about elements of a social organization (or human organization, as we say in the book) that have been covered in the blogosphere already: transparency, openness, trust, ownership, inclusion, learning…the list goes on. This is fine for doing simple things, but our organizations need deeper learning than that. MORE >>

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. They talk through all the various components. My answer:  Yes! MORE >>