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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign. Define the problem.

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Putting Our Humanity Back at the Center of Engagement

sgEngage

2023 was a year that saw tremendous ESG backlash in the headlines. Impact measured through storytelling Finally, as we look at the year ahead, I would be remiss if I did not mention impact. The idea of measuring our work and impact is certainly not new.

professionals

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Personal stories, donor benefits, time sensitivity? Passionate explaining of impact?

Lesson 59
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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Conversation starters are questions, visuals, anecdotes, stories, or other snippets of content that you share on social channels to ignite engagement. This list should be with you when you are planning out your content and engagement for your social media channels. Craft good headlines. Avoid giving it all away in the headlines.

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Can Social Media Give the Gift of Life?

Beth's Blog: How Nonprofits Can Use Social Media

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. Friends, those news headlines are real, and it means that something wild and crazy is happening online. Read this inspiring story ( [link] ).

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. If they had said “We need to put safety measures in place right away before students return!” Our Incoming 1L class.”

Question 142