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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

Test 331
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Curated content relevant to your mission.

Linkedin 354
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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

While the theme remained the same – sponsor a homeless animal – the options changed. The pig was featured throughout the email – header photo, headline and the clever subject line (“Make your honey happy as a pig in mud”). An animal welfare organization sent me two emails around Valentine’s Day.

Rate 172
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A charity combating homelessness should feature stories of providing shelter, not just cute mascots. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Building Personal Relationships with Thousands at a Time

NetWits

Let’s say your organization has 3 primary service programs: animals, homeless and youth. You’re about to send out this month’s eNewsletter and you want to focus on a call to give, but which topic do you focus on?

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Draft your pitch as an email with the subject as the headline you would like to see. Be brief and passionate.

Story 122
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Lady Gaga & Celebrity Philanthropy

Connection Cafe

As part of her Monster Ball tour, she partnered with Virgin Mobile and Volunteermatch to give free premium concert tickets to volunteers who gave eight hours or more lending a hand to organizations serving homeless youth. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.