Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

FAQ 58

FAQ Organization Analytics Google 58

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? This not only helps grow your list of prospective donors but also shows the strength of your relationship with the referring donor. Why are major gifts so important for nonprofits?

Gift 97

Gift Raise Guide Relationship 97

Allegiance Group

APRIL 15, 2024

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Capture new visitor information by employing lead capture forms (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Whole Whale

NOVEMBER 10, 2021

This adage is commonly referred to as the Law of the Instrument , and this cognitive bias pushes our solutions towards what’s familiar. It’s not hard to understand why there are over 5 million apps across Google Play and iOS App Store. Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ).

Mobile 96

Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor.

Social Media 225

Social Media Media Avatar Organization 225

Media Cause

NOVEMBER 15, 2022

As a designer for nonprofits, I constantly reference these guidelines when making design decisions. ALT text also helps assistive tools like screen readers communicate information to visually impaired readers and optimizes the overall SEO of your website. This handy ALT Text tester can be added as an extension for Google Chrome users.

Guidelines 52

Guidelines Accessibility Design Content 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Note : This post is written with regards to the current, original, version of Google Analytics. Google Analytics Dashboard. What is it? What is it? -

Report 251

Report Web Analytics Comparison 251

Non Profit Quarterly

APRIL 20, 2023

How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information. Large audience and engagement numbers are not the only metric of social media success.

Social Media 92

Social Media Media Strategy Social 92

Nonprofits Source

OCTOBER 2, 2023

Corporate philanthropy refers to the programs and initiatives that businesses undertake to support nonprofits and charitable causes. When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Let’s begin!

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Forum One

MARCH 18, 2021

“Mobile-first” became a major topic for websites when Google CEO, Eric Schmidt, popularized the idea in 2010 at the Mobile World Congress. A mobile-first approach is often referred to as making a website “responsive.” Likely, most of this growth will come from China, India, Indonesia, Nigeria, and Pakistan.

Mobile 49

Mobile Indonesia Pakistan Nigeria 49

M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.

Yahoo 95

Yahoo Google email gMail 95

Bloomerang

AUGUST 29, 2023

With the help of an online fundraising platform that’s integrated with your nonprofit CRM , you can automatically transfer donor information to donor profiles. Essentially, online fundraising platforms are robust systems that consolidate fundraising data, reports, and donor information in one place, helping increase fundraising efficiency.

Platform 61

Platform Donation Online Fundraising 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? " The Google AdWords software will suggest keywords. Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Backlinks, according to Google , are one of the top 3 search ranking factors. of all newly published pages will get to Google Top 10 within a year. The best way to measure that growth is with Google Analytics. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

While waiting for my plane this morning before dawn, I scanned my Twitter stream thinking that a jolt of caffeine and Twitter would wake me up while I did my morning 20 minute information grazing routine, finding good stuff, retweeting, bookmarking and sharing. And metrics geeks, how should I track this? Leave a comment!

Twitter 95

Twitter Metrics Kiva Charity 95

Whole Whale

MARCH 22, 2023

Prime with your data : To personalize the AI-generated content, incorporate relevant information from your nonprofit, such as email copy, key metrics, goals, mission and core values. Experiment with different phrasings, keywords, and other factors to fine-tune your approach.

Ideas 52

Ideas Model Language API 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. A side benefit is that brings people over to my blog.

Twitter 74

Twitter Ratio Google Artist 74

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Tech Soup

FEBRUARY 21, 2012

It turned out to be a lame name, but we did compile some pretty useful information. For example, for every short-haul round trip on an airplane (for example, New York to Chicago or Frankfurt to London) you don't take, you'll save the environment around one half of a metric ton of CO2. Online Project Management Tools.

Collaboration 55

Collaboration Wikispaces Online Wiki 55

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? From there, utilizing free tools such as Google Keyword Planner and Google Search Console is crucial.

International 91

International Strategy Search Structure 91

NTEN

JUNE 20, 2011

When it came to blogger outreach, a Google Doc was the preferred and successful tool. They were able to update it at any time with all the information necessary to reach out to, orient, and support bloggers spreading the message about the campaign. Information for bloggers. Information for bloggers. Infrastructure.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

As the chief listener for the organization, Wendy honed her listening literacy skills using free tools like google alerts, technorati, RSS reader, and delicious. Because of the volume and using free tools, Wendy had to do a lot of heavy cut and paste to analyze, summarize, and distribute the information.

Story 72

Story Learning Organization Metrics 72

Allegiance Group

FEBRUARY 2, 2024

Digital marketing refers to the practice of promoting a product, service, or cause through online channels like social media, email, and search engines. Each element informs a specific area of your marketing mix (the tactics you use to promote your cause). This way, you’ll refer to your mission before implementing anything new.

Digital 52

Digital Marketing Channel Nonprofit 52

Nonprofits Source

JANUARY 11, 2024

Engagement rate refers to the percentage of visitors who interact with your website in meaningful ways, such as clicking, completing a form, or viewing multiple pages. Surveying your supporters can unlock key insights into how you can make your content more engaging and informative from those who regularly access your site.

Websites 64

Websites Rate Nonprofit Mobile 64

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Direct mail.

Ideas 94

Ideas Guide Online Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next.

Screencast 50

Screencast Analytics Measure Web 50

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Of course, referring to the newish book by Seth Godin called Meatball Sundae: Is Your Marketing out of Sync? Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. asks Rich Reeder.

Summary 50

Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context.

Open Source 50

Open Source Nptech Summary Tag 50

Museum 2.0

MARCH 24, 2020

Do we refer to Mar a #museum social media guru, maven, connoisseur? Let’s make the doc a living document to help us make informed decisions. Is there a good comprehensive google doc, growing list of museums that are closed, closing programs, etc? What's the accepted nomenclature these days? These dates will be changing.

Museum 20

Museum Work Time Doc 20

Connection Cafe

JULY 5, 2017

For example, it could be a source of entertainment by making them laugh; or a source of education by being informative or useful. Consumption will be invisible if not tracked, so you’ll want to use your analytics software, such as Google Analytics, to measure the following: The amount of time spent on the site and the page.

Websites 37

Websites Strategy Content Nonprofit 37

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. These become the metrics & KPIs behind our work. Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase. Click to see larger image. Keep It Simple.

Social Media 96

Social Media Media Metrics Social 96

Nonprofits Source

DECEMBER 15, 2023

For example, members who are deeply engaged can be more likely to refer their friends and colleagues. With this information, you can tailor communications and engagement opportunities to your members’ interests. These platforms allow you to uncover essential information about members that you can build your engagement strategy around.

Associations 52

Associations eLearning Survey Video 52