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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). to secure a lead [i.e.,

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Actual revenue generated is another datapoint. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. “A And the only way to know is to test.” Any number of variables can influence these metrics.

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Putting the AI in Education: Stepping Toward Generative Artificial Intelligences 

sgEngage

Generative AIs went from entertaining but ultimately not very useful to possessing, and the change happened overnight.  Generative AIs have the power to transform education. While our upcoming session at bbcon 2023 will focus on where the tools are, we also hope to help shape conversations about where generative AIs are headed.

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Lead Generation: On-platform Forms vs. Website Forms

Media Cause

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Get More Out of AI, Start Chatting

.orgSource

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to generate insights from your association’s data. When Roose was invited to test the AI, he discovered its dark side.

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4 Easy Email Tests to Start Today

NetWits

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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