Fundraising Headline Images Mail 
Nonprofit Tech for Good
MARCH 17, 2020
But if you start by testing more images, and more that are significantly different, you’ll be pleasantly surprised with the results. . The image on the left performed many times better than an image similar to the one on the right, and the cost per lead it achieved was 50% lower. Find 5 significantly different images to test.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
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Get Fully Funded
NOVEMBER 2, 2021
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.
Bloomerang
OCTOBER 4, 2021
The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There are no images to tell a story explaining why they’re sending this appeal. Our Incoming 1L class.”
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.
Nonprofit Tech for Good
OCTOBER 31, 2011
These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. The home page of today should have large, powerful images and minimal text. Use bold for headlines.
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