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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

But if you start by testing more images, and more that are significantly different, you’ll be pleasantly surprised with the results. . The image on the left performed many times better than an image similar to the one on the right, and the cost per lead it achieved was 50% lower. Find 5 significantly different images to test.

Test 325
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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025. It depends.

email 52
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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

Test 84
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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.

Rate 134
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Here’s our mailing address if you want to send a check. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. They want to give to support the cause.

Giving 119
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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Design 243
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.

Question 143