Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

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Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

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Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

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Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. can produce significant ROI is a myth. It’s not the tools. Social media is not free!

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Nonprofit Tech for Good

JANUARY 14, 2013

premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), and training (HTML, photo-editing, social and mobile media best practices ). Posting status updates and photos while backpacking through Central America or from a cafe in Paris is their normal mode of travel. Facebook, Twitter, YouTube, etc.

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This photo is from the Humane Society's recent "Wendy That's Not Right" campaign. This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. The flickr pool of photos is here. And please only send photos.

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See3

MARCH 13, 2008

If you don’t know about Flickr , it’s a popular photo sharing site that can be used by nonprofits. So what can nonprofits do with Flickr? It gives you search engine mojo – because all the Flickr goodness is indexed heavily. It brings in new people who first hear about you through a funny (viral) photo.

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Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. offers a 90-minute webinar on blogging on WordPress.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

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Nonprofit Tech for Good

JANUARY 8, 2012

Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Photos and slideshows. Add your nonprofit under “Employment.” Create your nonprofit’s Google+ Page.

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Nonprofit Tech for Good

FEBRUARY 26, 2012

Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Photos and slideshows. Add your nonprofit under “Employment.” Create your nonprofit’s Google+ Page.

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Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share Stories, Photos, and Videos from Events. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

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Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Since I'm a visual person, I also use flickr as a documentation tool - I do a lot of screen shots with snagit and annotate. In 2007, the Human Society implemented its first photo petition campaign to protest Wendy's treatment of animals. Did HSUS proclaim that photo competitions were a waste of time? Conclusion.

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NTEN

NOVEMBER 13, 2009

Flickr Photo: Vermin Inc On Wednesday, the kind folks at Russ Reid allowed me to invade a little think thank they held with some clients about social media and its applications in the nonprofit organization. We spent the last part of the day talking about the hard part of social media: the organizational challenges and obstacles.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Photo/video Views (optional if I’m testing as content strategy). Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? New Fans (Likes). Unsubscribes. Page Views.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

The photo above is an American Alligator that I stared down from an air boat on the St. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI?

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NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. There are no easy equations, but this is sound advice on how to go from identifying the problem (or goal) to measuring the impact of a social media strategy (or tool). What do you know, NTEN made the news!

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. You can also setup a RSS feed.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Start with an accounting of what video and photo assets you already have, and see how they can be put to work for your year-end plans. We have witnessed a very strong ROI from fundraising videos that utilize personalization. Explore Personalized Video.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Photo by RedRaspus. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Think of how you want to be successful in 2009.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

Swedish-Lesson - (Photo: International Federation of Red Cross/Hakan Flank/VolunteerMatch). For those orgs, Beth and Allison advise individuals at nonprofits to go small, try simple stuff , not focus on ROI, be willing to fail, and leverage small successes. Rosenthal, Director of Communications for VolunteerMatch was a participant.

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Nonprofit Tech for Good

JUNE 25, 2012

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. You are going to need to know where to find photos online and how to source them.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance. Outcome:    Every page has ROI.      More from the WebMetrics Guru Blog and my flickr pics of some slides here. I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    You can measure happiness.

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NTEN

MAY 13, 2009

Flickr Photo: varnent Your job isn't going to exist in a few years, and it ain't the economy's fault. Is the ROI all about the web metrics? Blame it on social media. . If you're implementing social media smartly at your organization, you already know it raises more issues for nonprofits than it solves. Not so much.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." Peter Campbell has a terrific post on the ROI of Flexibility , riffing on one of my earlier posts about IT and Social Media. There are examples (see below).

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See3

MARCH 12, 2008

Here’s the release: Somerville, MA (PRWEB) March 12, 2008 — Firstgiving, a leader in providing Web-based fundraising services for individuals and charities, today announced the ability for its users to add YouTube™ video and Flickr photos to their personal Web pages. Case Soup: Nonprofit Video Secrets Revealed!

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. social website apps, Ning seems to be the most flexible, the most affordable (regarding ROI), and easy to use.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Open group blogs, photo pools, video collages and similar projects are also good examples of co-creation. Tags: ROI. However, just because everyone can become a creator doesn’t mean that everyone does.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Thousands of photos in flickr (and really good ones). A couple of personal highlights of the sessions: Photography Tips Kris Krug who is an awesome photographer who gave us great tips on improving our photos. They key takeaway for me is that photos without a story in them are less powerful. Two awesome parties.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

My Listening Ears, Flickr Photo by niclindh. The ROI ideas were particularly helpful as you're correct, it is important to be adding more value than just "keeping up with Joneses." During the month of September and into October, the WeAreMedia project will be discussing the content in the tactical modules on the wiki.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

Flickr Photo by Mission Control. I try to do this for blogging, RSS reading, twittering, flickr, email, etc. And with such keen attention to detail when you're paying attention to time, it's much easier to compute ROI for your efforts once you're tallying up results. Don't Forget Your Time Management Skills.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

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Nonprofit Tech for Good

JANUARY 30, 2012

99 app allows you to easily create panoramic photos on your smartphone. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. Creative Commons on Flickr :: flickr.com/creativecommons. A free, fun mobile photo-sharing iPhone App that turns your mobile photos instantly in art.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2006

YouTube, the popular online video-sharing site, and Flickr, an online photo-sharing site, for instance, include social networking. Work with them to create a framework for measuring the ROI of your blogging efforts. "I think it's been both overhyped and underestimated," Dogster's Rheingold said.

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Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Flickr and Pinterest: 5 Hours Weekly. Upload more photos. Chapter 2 :: Experiment with Social Media Dashboards. LinkedIn: 5 Hours Weekly.

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