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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. The answers are always the same: 1) From this blog.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% The numbers don’t lie! It depends.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. Google, etc. Google, etc. Give them retweetable content !

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. The same study by HubSpot also found that having a Twitter Bio can get you up to eight times as many followers.

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Great reads from around the web on March 2nd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The study will offer support for elected officials who run on open government platforms or who work for more transparency. .&#

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

For example, you need to raise $250,500 to achieve the organization’s mission of feeding 1,000 families. However, this goal should be the one that all the other smaller goals feed into. If you start working on something in the year that doesn’t feed into this goal, then you need to question whether it’s worth doing.

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Social Media Case Study Slam Panel at NTC 08: Danielle Brigida, NWF - A Case Study on Traffic

Beth's Blog: How Nonprofits Can Use Social Media

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. The rest of the case studies are here.