Whole Whale

SEPTEMBER 22, 2020

This is why buying an email list and just asking for donations doesn’t work — these people don’t know your organization and haven’t been primed to give. Listen to this podcast with their digital strategy team on how they make it work for them. Paid: Facebook lead ads. Here is a quick Facebook ads for nonprofits guide.

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Ideas Donor Work Online 98

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Ask for VA referrals on NextDoor, Facebook, and other platforms.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week.

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NetWits

NOVEMBER 16, 2010

According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. As soon as you get to the Ford Focus Facebook landing page you’ll see something similar to the above. Where’d I get 47%?

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Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates.

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Facebook ROI Feeds News 264

.orgSource

SEPTEMBER 25, 2023

That comment isn’t meant to cast shade; just to point out that although the bots are fun, there are still some hurdles involved in really putting them to work. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. You can even create a bot using Facebook Messenger.

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Byte Technology

MARCH 18, 2015

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. In fact, social media mavens consider it by far the most effective way to drive website traffic.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. Ask Questions.

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Research Facebook Test Studies 128

Nonprofit Tech for Good

AUGUST 23, 2010

Many nonprofit communicators are now aware that Facebook Places launched for iPhone users on August 18, but less known is that Facebook users can also use Facebook Places on touch.facebook.com. At this point, most nonprofits will only be able to “Add&# themselves to Facebook Places. It does work.

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AFP Blog

JANUARY 29, 2013

Facebook Tests Giving Platform - TheNonProfitTimes : Facebook Tests Giving Platform - 01/24/2013 Facebook rolled out an experimental giving platform that allows users to donate $25 to any of a dozen charities. The social networking platform might expand the program later in 2013. or Blue Star Families.

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Test Platform Facebook Giving 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Facebook Pages. is a component of a new advertising service that Facebook is offering to encourage brands (or nonprofit organizations, personalities (like Ranger Rick) or causes) to promote themselves through their social networks. How is this different from Facebook Groups some nonprofits may be asking? s piece too.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. I had to be logged into my Facebook account though. Higher up on profile real estate and one or two less steps than using the Facebook bookmarklet. Right now, I'm not necessarily creating Facebook only content.

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Typepad Test Facebook Profile 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

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Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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M+R

MARCH 14, 2024

We’re going to look at two very different Giving Days to show what works! When we started working with the Museum, Pi Day was in its fifth year. There was name recognition, and a lot of things that were working well to build on, but also a few ways we thought we could optimize the campaign.

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Giving Museum New York City Boston 95

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. That’s Social SEO at work.

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Media Cause

JUNE 27, 2023

We worked with the It Gets Better Project to develop the #FavoriteTeacher trend that helped increase awareness and engagement for their 50 States. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. 5000 Voices.

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Social Media Guide Media Social 97

Amy Sample Ward

NOVEMBER 5, 2012

The mystery of creating real impact using Facebook has eluded many organizations for years now. There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality. Grab the trial code at the bottom of the post!

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Nonprofit Tech for Good

OCTOBER 31, 2018

Social media powerhouses Facebook and YouTube have rolled out new fundraising tools for nonprofits and individuals, to make it even easier to connect with supporters and drive donations at year-end. 1) Ask your supporters to create Facebook Fundraisers for you. They are also covering the processing fees, much like Facebook does.

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Social Media Money Raise Media 227

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Donations are not a priority for Facebook.

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Facebook Donation Disaster Social Network 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2015

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed. Facebook will no doubt iterate.

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Facebook Donation Disaster Test 50

Candid

APRIL 20, 2023

Do your research Now we need to figure out what content works for your audience. Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks.

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Social Media Data Strategy Media 98

Care2

NOVEMBER 15, 2013

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. The posts must be public, or it won''t work. You publish a Facebook status. One downside? The downside?

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Facebook Management Tips History 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Engaging photos, especially of local places and animals work well. Building Your Subscribers for Your Facebook Individual Profile.

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Facebook Change Profile Impact 112

M+R

JUNE 22, 2023

I see a window washer working with some sort of fancy telescoping squeegee, and I want one. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Audience Google Channel 101

NonProfit Hub

JUNE 30, 2016

John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies. Facebook Live is taking the newsfeed by storm! Hesitant about broadcasting your cause with Facebook Live? That’s because using Facebook Live to broadcast your cause begs at least 4 questions: What are we going to talk about?

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Facebook Broadcast Tips New York 39

Bloomerang

AUGUST 16, 2021

It’s a remarkably ineffective way of working for an industry built on numbers. . “We Do more testing. Testing is a way to move from opinion to knowledge. Rather than guessing, design a test that will give you an evidence-based answer as to why one option performed better than another. You begin with what you don’t know.

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Analytics Strategy Fundraising Benchmark 126

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Email Opens + User IPs. Use your UTMs.

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email Marketing Test Mail 104

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Facebook recommends that you “design for sound-off, delight for sound-on.” Unsurprisingly, other networks followed suit.

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Social Media Video Marketing Practice 261

Nonprofits Source

MARCH 10, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn?

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Linkedin Marketing Strategy Work 49

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Test your messaging and creative. As I learn what’s working, I weed out low performers and prioritize the winners.

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Digital Program Tips Nonprofit 121

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. Testing changes to your donation form to improve conversion rates. Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics.

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Fundraising America United States Track 82