NetWits

DECEMBER 3, 2009

The recurring theme was “How can I use my Facebook Fan Page more effectively?” They are currently going through a website overhaul which reinforced the need to use Facebook to spread the word about their mission, events, and adoptions. They’re a great story of an organization that is using Facebook to their advantage.

Facebook 100

Facebook Story Adopt Social Media 100

NetWits

NOVEMBER 5, 2010

What makes a Cause on Facebook successful? Matt essentially describes five core pieces that play a role in finding success on Causes for Facebook. Or … how have you seen other people/organizations go about it? I’d love to hear your take on each of these in the comments. How would YOU go about executing on each of these?

Causes 125

Causes Facebook Japan Change 125

NetWits

NOVEMBER 10, 2010

We created these presentations for Blackbaud’s Conference for Nonprofits , and they were inspired by the amazing work we see organizations doing everyday. These are ideas, tools, and techniques you can implement via Twitter, Facebook, YouTube, Flickr, Foursquare, and other social media platforms.

Social Media 271

Social Media Media Social Flickr 271

NetWits

DECEMBER 6, 2010

Did you notice something toony about Facebook last weekend? In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Stimpy, Smurfette, Foghorn Leghorn, Betty Boop – they’re all there!

Awareness 199

Awareness Raise Greece Meme 199

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? percent of the entire American population is on Facebook. Twitter is different than Facebook, and Facebook is different than LinkedIn. Twitter has more than 16 million users, and 42.3 Claim your land.

Social Media 273

Social Media Site Social Media 273

NetWits

JANUARY 11, 2011

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Social media for social good is grassroots organizing, fundraising and impact in the digital world.

Social Media 272

Social Media Social Media Site 272

NetWits

MAY 23, 2012

The trophies can be downloaded and shared through Facebook and on the athlete’s fundraising page. Facebook Covers. The rollout of Facebook Timeline to most Facebook users provides some distinct opportunities to nonprofits to provide cover photo collateral to their enthusiastic supporters. Email Signatures. Disclaimer.

Badge 205

Badge Fundraising Cancer Colorado 205

NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? of the entire American population use Facebook. We found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages.

Social Media 279

Social Media Studies Fundraising Media 279

NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. They have 1500 Twitter followers and tweet daily.

Social Media 151

Social Media Media Tampa Social 151

NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Her second book, exploring how causes can excel using Twitter, comes out in the summer of 2011.

Blackbaud 266

Blackbaud YouTube Profit University 266

NetWits

MARCH 11, 2012

Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook. They’ve now grown into an organization that grants a child’s wish in the U.S. every 40 minutes.

Content 213

Content Story Marketing YouTube 213

NetWits

MAY 17, 2011

With the continued growth of Internet usage, the rise of social media, and the smart phone revolution it’s likely that social fundraising will continue to play a significant roll for non-profit organizations (or start to play a growing roll for those organizations who don’t already participate in this type of fundraising).

Fundraising 279

Fundraising Social Social Media Newsletter 279

NetWits

FEBRUARY 2, 2011

Share what you do and ask for enewsletter subscriptions on social networking sites (Facebook, Twitter, etc). Think about what social networking sites are right for your organization and go create an account. Giving people who “like&# your Facebook page is a great way to get them off the fence and taking action.

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email Social Social Media Search 246

NetWits

JUNE 20, 2011

42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. Social fundraising continues to drive millions of fundraising dollars each years, but can it work if you’re not a large healthcare organization. Don’t sweat it.

Channel 186

Channel Free Fundraising YouTube 186

NetWits

JUNE 26, 2012

Next came Social Media where platforms like Facebook and Twitter have revolutionized the way we engage with our supporters. Historically most fundraising programs have been organization to donor. The future will be more about how nonprofits can empower their supporters to fundraise on behalf of the organization. So what’s next?

Develop 193

Develop Create Fundraising Virtual 193

NetWits

APRIL 4, 2012

They belong to the major social networks—Facebook, Twitter and LinkedIn—and are the few that deliver messages to the many. Standard Consumers : Standard Consumers belong to one social network, usually Facebook, because they want to keep up with friends, family, and current events. Their posts are widely read and broadly shared.

Social Media 180

Social Media Influence Goal Media 180

NetWits

JANUARY 27, 2011

Facebook, Twitter); average community size in Twitter rose 627% to 1,792. Most organizations are only dedicating 1/4 to 1/2 of a staff member to social media, yet a small number of nonprofits have dedicated 2 or more individuals. How can I get the 2011 Social Networking Benchmark Report for Non-profits?

Social Network 200

Social Network Survey Profit Network 200

NetWits

JUNE 30, 2011

If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that? You spend all of your time talking about your organization, rather than making the supporter feel involved and like they can actually make a difference. Prune or modify as needed. It’s all about you.

email 256

email Chad Cancer Hunger 256

NetWits

AUGUST 11, 2011

On average, organizations set up online events about 5.5 By successfully marketing online registration and providing extensive team captain training and incentives, some organizations have succeeded in getting up to 60 percent of participants actively using online tools for events. months before the event begins.

Technique 218

Technique Fundraising Registration Template 218

NetWits

AUGUST 2, 2011

If you’re reading this then you’ve probably already determined that there is a tremendous opportunity to raise money through run, walk, ride type fundraising events due to the incredible results the top 30 organizations in the world are seeing. But how do these organizations achieve such incredible success? Simple as that!

Fundraising 179

Fundraising Raise Social Media YouTube 179

NetWits

MARCH 25, 2013

By now, most of you have a Facebook page and a Twitter account. Perhaps you’ve even started to feed live posts and tweets to your organization’s homepage. However, schools aren’t the only organizations jumping on board with this new marketing technology. Here are two real solutions that get results.

Online 207

Online Map United States Interaction 207

NetWits

APRIL 11, 2011

She essentially runs all marketing and communications projects – including social and digital media work for her organization. Watch the video below to learn a bit more and make sure to check out their Facebook page , Twitter account and Blog.

Social Media 146

Social Media North America Build Community 146

NetWits

JUNE 7, 2012

Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. Staggering, but not news. Key takeaway. For a large portion of the nonprofit sector December is a critical time of year. But should it be?

Online 221

Online Fundraising Benchmark Report 221

NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. I’m willing to bet that you have these “Aunt Mabels&# in your life, too.

Training 197

Training Train Mail Offline 197

NetWits

MAY 25, 2011

Supporters raise significant amounts of money and bring new donors to your organization. As Steve MacLaughlin recently mentioned , health organizations that turn supporters into fundraisers continue to be leaders in online fundraising, and this growth is now an important contributor to their overall revenue. Hold contests.

Support 270

Support Fundraising Sample Raise 270

NetWits

JANUARY 31, 2011

Someone who just donated to your organization, signed up for an event, purchased a product or became a member is clearly engaged enough to look at the message they receive from you shortly after completing one of the above actions. Show them how their support has made your organization better, and explain to them why you are so grateful.

email 220

email Template Poll Social Media 220

NetWits

SEPTEMBER 14, 2012

Our inboxes are bombarded everyday with emails, if you want people to read your email you need to provide them with information that speaks to their interests or their involvement with your organizations. Ask them to forward your email to a friend or share their support on Facebook. For example: a great segment is last year’s donors.

Campaign 174

Campaign Work Tips Gift 174

NetWits

AUGUST 14, 2009

A few days ago I received an email from a board member of an organization with which I am involved. While she was cruising around on Facebook, she came across an invitation that was calling on all nonprofits in the area to come and network.

Network 102

Network Facebook email Organization 102

NetWits

NOVEMBER 22, 2011

Join us and get new ideas for connecting Facebook®, Twitter®, YouTube®, email and more. We Have a Facebook Page and My Participants are Tweeting…Now What? Learn how your organization can use social media to extend your reach, increase online presences, and raise more funds. Download recording | Download session slides.

Consultant 196

Consultant Free Strategy Slides 196

NetWits

JUNE 23, 2011

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles. Web: An up-to-date website that provides information about your organization is vital.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

NOVEMBER 3, 2011

It used to be that reaching out to the people you had on speed dial was the way to raise money (prior to that it was your neighbors), but now day’s our reach extends to personal Facebook, Twitter and LinkedIn social networks. One Part Social Fundraising, One Part Celebrity Endorsement.

Celebrate 155

Celebrate Effective Fundraising Social 155

NetWits

NOVEMBER 9, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) We’ve been so focused on our own platforms and tools that I think at times we’ve dismissed sites like Facebook, LinkedIn, and Twitter as afterthoughts. So, what is “Open Community?”.

Open 159

Open Community NTC Social Media 159

NetWits

APRIL 26, 2012

The 2011 Money for Good study also found that even though donors rarely research organizations, they want to give to reputable nonprofits that won’t waste their money. Use logos from and links to ratings by Charity Navigator, GuideStar Exchange, Better Business Bureau, and other third-party organizations to show donors you’re responsible.

Websites 207

Websites Online Donor Cancer 207

NetWits

OCTOBER 2, 2009

While their efforts are focused on encouraging local participation in the physical sense they’ve also made it possible for people to participate online through social media using sites like Facebook, Twitter, Flickr and YouTube. Let’s have a look.

Local 102

Local Cancer Impact Web 102

NetWits

MARCH 23, 2012

54% of the organizations experienced results at or above this growth rate. 87% of organizations had at least one online gift of $1,000+. This increases giving throughout the year and decreases the Humane Societies reliance on people supporting their organization in October, November and December. Sharing baked right in.

Trend 268

Trend Online Giving Blackbaud 268

NetWits

NOVEMBER 5, 2010

Your 300-word essay should briefly explain what the designated organization does and the challenges it faces. The essay should also focus on how the organization should use technology and media to further its goals beyond fundraising. Develop new and more appropriate measures of impact of your organization’s efforts.

Interaction 115

Interaction Program Blackbaud Profit 115

NetWits

JULY 13, 2011

This is the perfect time to create a Friends Asking Friends website to ask your board, campaign chair, staff and volunteers to share why they love your organization with friends and family. Incorporate the link in your Facebook and Twitter posts and print materials. Make sure to use a multichannel approach when you do this.

Raise 139

Raise Money Teen Online 139