Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 243

Social Media Metrics Track Myspace 243

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 201

Asia Social Media Practice Free 201

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. 1) Facebook. Create a Facebook Page.

Social Media 266

Social Media Social Media Tech 266

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

Social Media 241

Social Media Integration Websites Widget 241

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. YouTube: youtube.com/natureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

Social Media 206

Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 239

Social Media Media Ning Social 239

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I was very reluctant to move over to Facebook. It was ugly.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. YouTube: youtube.com/womenforwomenintl. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Please summarize your ROI.

Social Media 211

Social Media International Interview Examples 211

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 268

Social Media Management Media Social 268

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. 3) Send hand-written thank you notes.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 5% Yes… they donate on our website after reading something in our e-newsletter. 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 6) What is the size of your organization’s e-mail newsletter list? 25% Facebook.

Results 192

Results Communication Strategy Myspace 192

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Post calls to action. Share your social media success stories.

Content 231

Content Ideas Organization New York 231

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. YouTube: youtube.com/hsus. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Please summarize your ROI. Name: Carie Lewis.

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Compile stats to share with executive staff. Get training.

Social Media 243

Social Media Media Social Stats 243

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. YouTube: youtube.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Definitely integrate your blog posts with your e-newsletter.

Content 254

Content Ideas Nonprofit Interview 254

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Justly recently I deleted over 200 Facebook “Friends&# and decided that my personal profile on Facebook was going to be exactly that.

Social Media 253

Social Media Media Management Tips 253

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Please summarize your ROI.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JANUARY 8, 2012

e-Newsletter. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 209

Google Practice gMail Avatar 209

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. e-Newsletter. Create a Google+ Page for your nonprofit and start informing your communities on Facebook and Twitter that your nonprofit is now also on Google+.

Social Media 241

Social Media Media Management Social 241

Nonprofit Tech for Good

FEBRUARY 26, 2012

e-Newsletter. Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 191

Google Practice gMail Avatar 191

See3

MARCH 12, 2008

Facebook is a platform — meaning, you can develop your own applications on top of their functionality. YouTube is now a platform. You will still have the YouTube watermark and still be part of the YouTube community. You will still have the YouTube watermark and still be part of the YouTube community.

YouTube 40

YouTube Platform Kickapps API 40

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Definitely integrate your blog posts with your e-newsletter.

Content 117

Content Ideas Nonprofit Interview 117

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. What will not have a good ROI?

Ideas 98

Ideas Online Fundraising Charity 98

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. Read the rest of this great post here [.]

YouTube 40

YouTube Donation Darfur Google 40

See3

FEBRUARY 11, 2008

In today’s NY Times is an article about Facebook and the difficulty of getting your data removed. So to really delete my entire life on Facebook would mean deleting data from many individual accounts. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Facebook 40

Facebook FAQ Myspace Yahoo 40

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 242

Facebook ROI Nonprofit Mail 242

NonProfit Hub

MARCH 12, 2015

No—it’s an investment with a potentially huge ROI. An email newsletter. Email newsletters are an easy way to keep people up-to-date on what’s happening with your organization. And people are used to getting e-newsletters, so they’re typically well received. And I’m not just talking about Facebook. Social media.

Newsletter 28

Newsletter Nonprofit United States Reflection 28

Nonprofit Tech for Good

SEPTEMBER 22, 2019

Nonprofit Tech for Good will promote your blog post or article on Twitter and in our weekly email newsletter. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns.

NGO 279

NGO Stats Social Media Global 279

See3

NOVEMBER 21, 2007

The other item is about Facebook’s new ads. The interesting and even alarming thing is how Facebook is set to use your personal data (if you are on it) to deliver to you contextual ads that are generated from your activity off site. You can read more about Facebook’s system here.

Phase 40

Phase Web Articulate FAQ 40