Connection Cafe

AUGUST 7, 2017

It’s no secret that the end of the year presents a wealth of opportunity for nonprofit organizations. A Clever Way for Nonprofits to Prepare for the End of the Year (Before It’s Too Late!) : In this blog post, Joan Garry associates the beginning of year-end fundraising with going back to school.

Campaign 38

Campaign Resource Giving Database 38

Connection Cafe

MARCH 25, 2020

People think fondly about nonprofit organizations that they support and will want to ensure their continued growth and impact. Emphasize ways people can be involved virtually—donate online, sign up for your newsletters, follow you on all forms of social media, etc. Have a plan for how to handle any negative comments.

Giving 38

Giving Tips Online Fundraising 38

Connection Cafe

NOVEMBER 16, 2011

Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with. Author: Cheryl Black. Writing two sentences (or even just one!)

Social Media 51

Social Media Ideas Content Media 51

Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” These terms have been so overused that they’ve lost their meaning, and I’ve found that many organizations still struggle to elevate their nonprofit websites to be more than just online brochures.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

AUGUST 4, 2020

Throughout the year, Annie Wright has also focused on strong communication to its community, providing weekly newsletters and regular updates to parents, teachers, and faculty. They developed a new Facebook group and began monthly e-newsletters to share with their alumni how students and programming were adapting to online learning. “As

Story 28

Story Student Instruction Instructional 28

Connection Cafe

APRIL 9, 2010

If you currently work in a nonprofit organization, or the corporate world for that matter, you've no doubt had a conversation in the past year about "generational differences" today. Many nonprofit staffs are led by Boomers and Matures so the focus is often put on these groups overall for fundraising. Author: Jordan Viator.

Generation 50

Generation Research Relationship Donor 50

Connection Cafe

AUGUST 18, 2016

When I came on board, the company’s first website had just launched, and my role was to create the first email newsletter and set up the site to accept online donations. In truth, we did change the world, and we did pioneer how nonprofits use the Internet. The sooner your nonprofit makes the investment, the better.

Mobile 20

Mobile Global Philanthropy Hints 20

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. And if you wait to say it in your quarterly newsletter, it may be old news.

Retention 45

Retention email Donor eBook 45

Connection Cafe

JULY 26, 2016

Then, compile those pictures into a Facebook album with captions that help tell the story. If you’re looking for a little inspiration, check out UNICEF USA’s albums on Facebook. It’s slightly different from your typical newsletter in that it might focus on one program or fundraising campaign that had a good response rate.

Story 20

Story Gift Impact Share 20

Connection Cafe

JULY 2, 2018

With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise. Not only does this make keeping existing donors more important, but it means that nonprofits may need to try new things to attract more potential donors. Online giving is kind of like cable TV.

Channel 28

Channel Change Fundraising Mail 28

Connection Cafe

DECEMBER 28, 2011

You’ve applied and been accepted to the YouTube Nonprofit Program. Newsletter sign up. This is also good for a more generic video and your copy should encourage them to continue learning more about your organization through your email newsletter. Use the YouTube long URL to show the video right there on Facebook.

YouTube 33

YouTube Linkedin Newsletter Org 33

Connection Cafe

MARCH 23, 2014

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. We (nonprofits) think about our donor’s life cycle as a linear process – identify, determine linkage, gauge interest and determine ability. How sad is that!

Retention 42

Retention Sound Donor Fundraising 42

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. And if you wait to say it in your quarterly newsletter, it may be old news.

Retention 40

Retention email Donor eBook 40

Connection Cafe

AUGUST 19, 2015

I don’t know about you, but I like to be the “fun” friend on Facebook. You have so many exciting adventures” are the words “Fun Pamela” strives for in response to my Facebook posts. They’re posting selfie videos from “the scene” showing how their nonprofit is doing great work.

Fundraising 20

Fundraising Measure Social Media Fun 20

Connection Cafe

OCTOBER 26, 2017

We entered all gifts with an appeal code in our nonprofit fundraising software. We also used direct mail; we sent two pieces, one was a postcard and the other a newsletter, both with very impactful writing and a clear call-to-action. For NMSU, the infrastructure for tracking matching gift expectations was crucial.

New Mexico 42

New Mexico Mexico Story Mail 42

Connection Cafe

SEPTEMBER 8, 2014

Right as you’re digging up the last of your expense receipts and scraping together what looks like a favorable giving report, you look at Instagram ® , Facebook ® , or the news and see coverage of brilliantly executed events with tons of smiling volunteers, generous guests, and crazy amounts of press that people just can’t stop talking about.

Headline 46

Headline Fundraising Press News 46

Connection Cafe

MAY 21, 2019

Ads: Facebook Ads and Google AdWords are the most common and most easily customizable for targeting the audiences most closely connected with your cause. Different Types of Content: Some people on your email list will love newsletters, some will love long-form, others will respond to highly visual messages.

Support 34

Support Tips Technique Adwords 34

Connection Cafe

AUGUST 13, 2014

Three ways that are especially effective for nonprofit organizations include: 1. Have a major donor pledge to donate money as a matching gift for emails sent, clicks, orFacebook likes from your website. So take advantage of this phenomenon with your nonprofit. Reasons for Constituents to Engage. Special Offers.

Action 44

Action Laptop Mail Causes 44

Connection Cafe

AUGUST 1, 2017

Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. When is the best time to send a direct mail newsletter? Coordinating and scheduling end of year plans. Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

Connection Cafe

FEBRUARY 12, 2019

Have you ever wondered why someone would want to receive a charity email newsletter? Or your newsletter? From what I saw, I don’t think many people did as we saw a lot of this: Why would you sign up for that? Or how would you know if you even wanted to sign up for that?

Charity 28

Charity email Fundraising Offline 28

Connection Cafe

JULY 8, 2009

Last week marked the launch of the newest resource site and treasure trove for the nonprofit community – Socialbrite.org. Only some of the best and brightest in social media for nonprofits, of course. A first-of-its-kind Twitter widget that tracks tweets about nonprofits or social causes in real time.

Site 20

Site Resource Tools Social 20

Connection Cafe

FEBRUARY 23, 2016

With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. Yes, messages from your nonprofit are mixed in with all the other messages—and it’s becoming easier and easier to miss messages, even from people and organizations you care about.

Communication 20

Communication Donor Retention Rate 20

Connection Cafe

APRIL 21, 2016

According to Emma , the average open rate for a welcome email series is 50%, making them 86% more effective than email newsletters. Social engagement with Facebook, Twitter, YouTube, and Instagram. Learn more about us and follow us on Facebook and Twitter for the latest & greatest! Get to know the organization more deeply.

Support 20

Support Create email Picture 20

Connection Cafe

OCTOBER 16, 2013

It provides ways for donors to share their email address, register for your school newsletter, volunteer their time, learn about upcoming events, or hear about your story and the people that make you great. Don’t be shy about asking them to Tweet or to update their Facebook status. Optimize Your Homepage for the Holidays.

Campaign 36

Campaign Websites Social Media Search 36

Connection Cafe

JULY 14, 2014

™ program, a group consulting service that helps nonprofit organizations deepen constituent engagement and accelerate online fundraising. Optimize your website homepage for email capture: Converting email addresses from new visitors is a key objective of most nonprofit homepages. Andrew Shoaff manages Blackbaud’s Essentials with Go!

Ideas 50

Ideas Online Help Offline 50

Connection Cafe

DECEMBER 22, 2013

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog. So what’s a nonprofit to do?

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

JULY 14, 2014

™ program, a group consulting service that helps nonprofit organizations deepen constituent engagement and accelerate online fundraising. Optimize your website homepage for email capture: Converting email addresses from new visitors is a key objective of most nonprofit homepages. Nonprofit Marketing'

Ideas 30

Ideas Online Help Offline 30

Connection Cafe

SEPTEMBER 20, 2018

Additional data also supports this forecast, especially when considering the following trends: $300 million has been raised on Facebook via “Donate Your Birthday”. Facebook is number 1). Leverage resources such as newsletters, social media, local news stations or newspapers and email programs.

Organization 24

Organization Campaign Fund Evaluation 24

Connection Cafe

JULY 14, 2014

There are many ways constituents discover nonprofit organizations. A friend asks them to support a favorite nonprofit’s 5K event. Your unique organization calls attention to a need that only you can fill, and that’s what makes your nonprofit great. Use Facebook® to build relationships, so stay more focused on impact stories.

Museum 38

Museum Social Media Classroom eBook 38

Connection Cafe

JULY 14, 2014

There are many ways constituents discover nonprofit organizations. A friend asks them to support a favorite nonprofit’s 5K event. Your unique organization calls attention to a need that only you can fill, and that’s what makes your nonprofit great. Use Facebook® to build relationships, so stay more focused on impact stories.

Museum 30

Museum Classroom eBook Social Media 30

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Invite major donors to contribute their ideas, thoughts, or passion for your cause via a blog or article for an e/newsletter.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

FEBRUARY 4, 2011

So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Email marketing and websites will be the most important communications tools for nonprofits in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.

Survey 26

Survey Convio Channel Trend 26

Connection Cafe

MARCH 23, 2014

Here are this week’s nonprofit highlights: In 2013, an estimated $5.1 A year ago, they were proud to have 408 Facebook followers. This may be a tough pill to swallow, but what your board members think about your newsletter is not nearly as important as what those on the receiving end, your donors, think about it.

Story 34

Story Austin Retention Award 34