TechImpact

JUNE 24, 2014

Image courtesy of Guardian Liberty Voice. But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. Export Facebook insights. In the sheet you’ve just exported directly from Facebook, add 2 columns.

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Byte Technology

MARCH 18, 2015

One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Seek out Comments. Nonprofit Social Media Web Design'

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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Facebook Digital Strategy Social Media 76

Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. Causes App.

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NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. To date, over 1 million sites use the Facebook Like button. Some publishers are seeing up to 85% more time spent on their site by people who use the Facebook Like button. A few interesting facts.

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Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Ideally, your website and blog content display a large default image when shared on Twitter (and all social media).

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NonProfit Hub

JULY 23, 2016

It’s hard to believe, but it’s been close to 10 years since Facebook first introduced the News Feed. And since then, Facebook has implemented over 30 major algorithm changes to determine what is prioritized on your Facebook News Feed. They have to “Like” your page before they can check “See First.”).

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Feeds News Facebook Instruction 28

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. Is your nonprofit using the Facebook Like button ? To date, over 1 million sites use the Facebook Like button. In the above two examples (screen shots images) I saw the name of someone I knew personally.

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Facebook Websites Plugin Social Media 134

Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. Another consideration is that around 80% of videos in social feeds are watched with the sound off.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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Social Media Integration Websites Media 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps. Ask Questions.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands.

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NCE Social Media

AUGUST 16, 2013

Ok, the King isn’t really dead but Facebook’s EdgeRank is. Facebook now uses more than 100,000 factors in it’s algorithm to determine what is in your Facebook feed. Just like Facebook, what once was simple now is complex. It is also a reason why I don’t like Facebook as much.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Building Your Subscribers for Your Facebook Individual Profile. Engaging photos, especially of local places and animals work well.

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Facebook Change Profile Impact 112

TechImpact

MARCH 20, 2014

Image courtesy of CopyEditing.com. Twitter is the most dtnamic, fastest changing of all social media feeds. 4 days per week, post on Google+ and Facebook. It is okay to miss a day or two on these feeds because there is so much less competition. Audio and video presentations are more tactile than still text and images.

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Social Media Media Tips Social 166

Have Fun - Do Good

JANUARY 19, 2011

I love how simple it is to use I love how good it makes my photos look I love how easy it is to share images across networks (e.g. Twitter, Facebook, Flickr) I love "reading" my feed of stories told through images each day The Instagram community has grown quickly. I did and I *love* it.

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Images Oakland New York Photo 77

The Modern Nonprofit

JANUARY 11, 2022

While both Facebook and Twitter have fairly robust built-in scheduling tools, in this post we’re listing the top platforms that let you plan and schedule social media content for all your social media profiles from one place: 1. You can take advantage of these tools to save time, post consistently, and build awareness for your cause.

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TechImpact

MARCH 10, 2014

Image courtesy of Mashable. It takes consistent engagement, sharing and production of quality content, sharing of links to that asset on other feeds, and interactions from outside sources to rank those social media accounts on that first page. Getting noticed online becomes more difficult every day. Knowledge is power.

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TechImpact

JANUARY 16, 2014

Image courtesy of Ciniva Web Agency. As social media becomes more important to every nonprofit’s marketing plan, targeting youth through the traditional social media feeds is becoming obsolete. This functionality makes it easy for your target audience to interact with your content directly on their feeds. That’s a big number.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. Results” that describes what people do on my Facebook page (I hope). So, what you do? You get a little help from your friends.

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Nonprofit Tech for Good

MAY 4, 2014

In advance of the event, your new media manager should prepare a minimum of 10 tweets and two or three posts for Facebook, Google+, Tumblr, and so on (depending on how many days your event is scheduled for) to maximize marketing and fundraising results. On Facebook, Google+, LinkedIn, Pinterest, and Tumblr post only two or three times daily.

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Report Conference Social Media Mobile 258

Nonprofit Tech for Good

OCTOBER 10, 2019

1) Choose the right fundraiser images and videos. The fundraiser’s main image is one of the first things others will see when the fundraiser is shared on social media platforms, so it’s important it conveys the right message and grabs the attention of potential donors. Make sure that your main image is not the nonprofit’s logo.

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Guide Organization Campaign Social Media 247

Connection Cafe

APRIL 4, 2013

Yesterday, the good people at Resource Media shared a report which I immediately re-posted to Facebook and Twitter. Don’t forget to tag your images based on content and date and continue to acquire new ones so your visual brand stays fresh and engaging. The Resource Media report suggests an A/B test with images, too.

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Images Picture Test Lesson 39

Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. When it comes to creating great content, there are four important elements, especially with social media, as you can see in the image at the top of this post. Creating Great Content.

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Social Network Volunteer Network Social 228

M+R

MAY 10, 2021

Over the years, platforms like Instagram and Twitter have added increased functionality when it comes to adding alt-text to images uploaded into their feeds. Many visually impaired people use a text reading software when scrolling through text-based social media feeds like Twitter. Color Choices. Link Sharing.

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Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. Tell stories about how lives have been changed and show powerful images of your work. Use powerful images to tell your story.

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Tech Soup

DECEMBER 14, 2012

You've taken the time to create a Facebook page. You've meticulously crafted engaging content to feed the page, making sure to present a good mix of media — probably favoring photos. Facebook uses an algorithm, which it calls EdgeRank , to determine the makeup of each user's news feed. Out of Reach.

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See3

MARCH 3, 2010

It’s really the fine details that matter most when it comes to website design: the balance of text and images on a page, the user experience after submitting a form, how linkable text appears throughout the site. But think also about how your website appears when shared on other sites, like when someone shares it as a link on Facebook.

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Facebook Share Web Headline 71

TechImpact

JUNE 18, 2014

Image courtesy of River Rock Films. But implementing a robust and effective content marketing strategy that utilizes these social feeds is going to take an investment. Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice.

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TechImpact

JANUARY 28, 2014

Image courtesy of Core 3 Solutions. The nonprofit social media platform was pretty much dominated by Facebook and Twitter until Instagram came along. Perhaps because of the roaring arrival of Instagram to the main scene, Twitter responded with an image upgrade of its own. Instagram rounds out the “Big 3”.

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TechImpact

JUNE 18, 2014

Image courtesy of The Cause Project. But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Social media feeds are powerful tools that are just waiting to be effectively utilized.

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Content Platform Volunteer Marketing 136

Byte Technology

JUNE 10, 2015

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? Post Planner helps you to seek out articles by listing relevant results based on their success on Facebook. What’s the return on investment for that time?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Click to see larger image. I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. Tags: facebook metrics. What is the way out of this problem?

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Connection Cafe

AUGUST 13, 2018

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S

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Facebook Advocacy Info Nonprofit 31

Qgiv

JULY 21, 2022

Sure, Facebook, Instagram, and Twitter all have millions of users as well, but LinkedIn is the perfect place to connect with businesses and network with professionals who would be interested in supporting your organization’s work and are looking for work or volunteer opportunities. What is the best way to use LinkedIn for a nonprofit?

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