Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For example, shortly after Elon Musk’s acquisition of Twitter, the company’s entire accessibility staff was laid off.

Social Media 94

Social Media Media Strategy Social 94

Amy Sample Ward

OCTOBER 7, 2009

Every month, a group called #4Change organizes open & lively conversations about how web-connected communities and our use of social media tools are helping to create change in the world. 4Change Chats are hosted on Twitter – Read “ Join the Conversation ” below for ways to jump into the discussion. Details: Date: Oct, 8th.

Social Media 117

Social Media Twitter Change Media 117

TechImpact

JUNE 19, 2014

Everyone wants to compare the success of their organization to a measurable analytic. But getting started with any performance measurement initiative can be difficult and overwhelming for some nonprofits, especially smaller organizations that do not boast the raw man-power of other more established nonprofits. And for good reason.

Measure 209

Measure Minnesota Analytics Nonprofit 209

NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. Affiliate programs, organic search traffic and even offline advertising scored higher than social. So here’s another great bit of learning for us.

Facebook 260

Facebook Fundraising Work Comparison 260

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Amy Sample Ward

JANUARY 7, 2010

Last month, I presented at the NCVO Foresight seminar: Changing ICT – what does it mean for your charity with a focus on the future of online revenue generation for nonprofit organizations. That’s not exactly the way business normally goes down offline. And it has real impact on the way organizations fundraise.

Social Media 102

Social Media Organization Media Fundraising 102

Bloomerang

JULY 26, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Is your site well organized and easy to navigate? . First, pretend you know nothing about your organization. if your organization ceased to exist, would people care ?)? . Does the organization look trustworthy? If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. Families USA is an organization fighting for affordable health care for all Americans. Families USA is an organization fighting for affordable health care for all Americans. It also made me wonder about the Google + and it is potential for social activism and organizing.

Twitter 95

Twitter Google Facebook Broadcast 95

Amy Sample Ward

NOVEMBER 19, 2010

Not the best scenario for a campaigner or organizer, but it is the reality. I’d love to hear your examples of campaigning on facebook! org but I know there are lots of great examples out there. Has your organization campaigned specifically on facebook? In the slides, I highlighted some of the work of 350.org

Romania 178

Romania Facebook Campaign NGO 178

Amy Sample Ward

JANUARY 7, 2011

One response on twitter from my great friend and colleague, Joe Solomon, has stuck with me and kept me thinking: “You can’t create new game-changing start-ups for social change anymore. On & Offline Engagement. Online is great for organizing. But the action, the real social change, is offline.

Reflection 129

Reflection Offline Social Network Collaboration 129

Get Fully Funded

AUGUST 14, 2023

You can create and run an online campaign to support an offline appeal or an event. For example, if your campaign is off to a slow start, you can post something about that and wake people up. Heartwarming posts will help keep them interested and keep your organization fresh in their minds. Remind them why they should give NOW.

Campaign 98

Campaign Online Fundraising Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. Your leader as a champion and personal brand for your organization is going to have less risk than external volunteers or champions. But in today’s world, those boundaries are pretty blurred.

Social Media 134

Social Media Leadership Media Social 134

Amy Sample Ward

MARCH 2, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Is your organization considered a content curator? “Is it even possible to measure online influence, divorced from offline influence?

Web 123

Web Plugin Influence Award 123

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2014

The map can be of social media conversations, for example these network maps of Twitter conversations. Or they can be maps of networks of organizations and communities. For example, the Irvine New Leadership Network project that has used network mapping for two purposes: 1) evaluation 2) direct network engagement.

Technique 116

Technique Network Tools Map 116

Qgiv

AUGUST 21, 2023

Many organizations use GivingTuesday as a social media campaign to increase fundraising and spread awareness for their cause. Before November rolls around, you need to prepare your organization for the big day and set your GivingTuesday goals. A tiered ad campaign can help hype your donors and get them into a giving mindset.

Template 98

Template Retention Stream Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. And you shared them!

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2009

Take a look at the web site of any well-established nonprofit organization , and you'll probably see past invitations to these types of events or one for an upcoming event We're seeing the rise of social media to promote, organize, and in some cases hold the actual charity event itself. events morph and change. Charity Ball 2.0

Facilitation 50

Facilitation Charity Organization Tips 50

Nonprofit Tech for Good

SEPTEMBER 20, 2010

Ideally, it should match your Twitter, Facebook, YouTube, MySpace and Foursquare URLs. For example, www.ustream.tv/user/nonprofitorgs. summary of your organization and a profile picture. Unlike Twitter, Facebook, YouTube, MySpace, and Foursquare, this image should be rectangular, not square. See example: www.ustream.tv/channel/nonprofit-tech-2-0-live.

Broadcast 217

Broadcast Channel Stream Myspace 217

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post).

Social Media 126

Social Media Integration Tools Tips 126

Amy Sample Ward

NOVEMBER 16, 2009

Two weeks ago , Causes, the application that lets individuals and organizations campaign and fundraise, removed itself and all Causes-related content/data from MySpace. There are many who approach the online landscape with very different views than their offline business decisions. Read more about Causes leaving MySpace here.).

Myspace 108

Myspace Causes Philanthropy Offline 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger. Social media specific webinars. Check out the webinars here.

Giving 104

Giving Minnesota Social Media Offline 104

Amy Sample Ward

MARCH 27, 2012

That said, it is best to assume that your community isn’t hip to every trick you’ve found for Facebook, Twitter, and any other site you may use. If creating content is an essential part of your campaign, make sure you provide options for someone that wants to give you, for example, 30 seconds, 5 minutes, 10 minutes, or 30 minutes.

Community 249

Community Management Lesson NTEN 249

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Organizations’ communications strategies have more impact individually and collectively. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

AUGUST 6, 2009

to share some of what I believe is the core of successful community building (on or offline). Some people define it as organizing, especially around specific events, campaigns, legislation, or fundraising. The approach is focused on organic collaboration and growth for the entire community. Gardening vs Landscaping.

Community 226

Community Build Online Social Network 226

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. I used David Hood as an example. Examples: Wildlife Direct and Brooklyn Museum. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

AUGUST 12, 2010

—— Last year I used the metaphor of “ gardening vs landscaping &# to outline some of the key attributes I believe make for successful community building, on or offline. The approach is focused on organic collaboration and growth for the entire community. What do you think? Join me for a monthly online chat!

Build 143

Build Community Ning Offline 143

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

Last week, I wrote about Twestival , the most recent example of fundraising on Twitter and a networked fundraiser of a scale we haven't seen before. I titled the post " Look Out Here Comes Everybody To Raise Money for charity:water on Twitter " with a wink to Clay Shirky's work. How is it being organized?

Organization 70

Organization Synchronous Fundraising Social Media 70

Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. That’s why the Atlanta councilman used twitter!

Disaster 206

Disaster Social Media Haiti Media 206

NonProfit Hub

JUNE 20, 2017

The prime example of slacktivism gone right is the ALS Ice Bucket Challenge campaign. If your friend Sue shares an article on Twitter about helping kids in your community who are on reduced lunches, your inclination might be to ask Sue how she got connected and what you can do to help. Viral movements. Sparking conversation.

Help 68

Help Social Media Awareness Offline 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change. We help guide it."

Story 90

Story Platform Build Organization 90

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using.

Social Network 165

Social Network Network Strategy Social 165

Amy Sample Ward

JULY 10, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Moreover, mocking people or organizations whose maps don’t succeed hardly seems noble, and could even deter experimentation.

Web 126

Web Map Bookmarking Culture 126

Amy Sample Ward

JULY 29, 2011

One of the biggest barriers to sharing our experience and knowledge, and learning as organizations is the belief that we are all so different we can’t actually share or learn from each other. A great example of this is when we talk about working with our communities. Defining Community. Using Social Media.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2011

The report was filled with examples , but more and more are coming to life everyday. Create a vibrant online platform that inspires offline action, where challenges are posted, solutions are debated, successes and failures are archived, data is both disseminated and captured, stories are shared, and essential civic relationships developed.

Action 100

Action Community Fundraising Widget 100

Bloomerang

JUNE 1, 2022

It’s crucial to understand just how important year-end fundraising is for your organization. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact.

Guide 106

Guide Giving Nonprofit Metrics 106

Amy Sample Ward

OCTOBER 14, 2009

For those that follow the #4Change twitter-based chats, this is a post recapping and highlighting our latest conversation on social media application in the Climate Change movement. That’s the question that the monthly #4Change chats (that take place on Twitter) address, this month focusing on the Climate Change movement.

Social Media 145

Social Media Change Media Lesson 145

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. What types of content seem to work best in your email newsletter versus your blog or Twitter? Ensure that some basic branding (e.g.

Social Media 101

Social Media Content email Websites 101