Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

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Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

Using the ADDIE for designing your workshop, you arrive at the “E” or evaluation. ” While a participant survey is an important piece of your evaluation, it is critical to incorporate a holistic reflection of your workshop. There are two different methods to evaluate your training. Formative Evaluation.

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Evaluation Training Train Tips 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2013

How do you measure your network to learn how to improve outcomes? I’ll be participating in the session, as part of the context setting by giving an overview of themes in my book, “ Measuring the Networked Nonprofit ,” co-author with measurement guru KD Paine. Victoria Dougherty (@VJDConsulting) April 18, 2013.

Measure 105

Measure Social Media Media Map 105

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

NTEN

OCTOBER 24, 2011

By Andrea Berry, Idealware Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Working for what?

Social Media 88

Social Media Measure Media Social 88

Saleforce Nonprofit

JULY 22, 2021

Nonprofits, corporate foundations, social enterprises, and organizations working in the social sector can struggle with how to approach understanding their impact: How do they know that changes in their beneficiary group are due to their interventions? How rigorous or complex should the analysis of impact data be? Program management.

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Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2011

And at a conference like Growing Social Impact in a Networked World ([link] I made several lists–in my notebook, on my iPad, emails to myself, and on those very cool hexagonal Post-its. Notes from Discussion. Guest post by Tom Kelly. I am a list maker. To followup.

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Evaluation Network Effective Case Study 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2013

“In the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal—in a feedback loop. You use the measurement as feedback to make adjustments.

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Measure Ethiopia Summary Nonprofit 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

Hurricane 97

Hurricane Measure Social Media Pledge 97

sgEngage

JULY 20, 2021

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. Different countries face different challenges when it comes to social justice. Want to see what this looks like in action?

Government 96

Government Social Blackbaud Companies 96

Care2

JUNE 18, 2013

They stated that donors should not measure a charity’s performance based on overhead expenses. This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. How effective is that organization in creating real world social change?

Evaluation 77

Evaluation Charity Ratio Rate 77

Bloomerang

AUGUST 16, 2021

Do you know what social media posts they like or share? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. You know what they say about measurement, right?

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

JANUARY 30, 2024

For example, small and mid-tier donors might be interested in hearing about your annual crowdfunding campaign, while major donors may want more information about your planned or legacy giving program. Anticipate donors’ future behavior As mentioned, AI solutions can evaluate historical donor data to help predict donors’ future behaviors.

Tools 84

Tools Donor Fundraising Survey 84

Nonprofit Tech for Good

APRIL 23, 2019

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. Can donor behavior such as opens, clicks, donations, volunteer hours, social media post alter subsequent communications? Are you able to measure outcomes that directly relate to your cause?

Metrics 261

Metrics Nonprofit Profile Platform 261

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Let’s look at the Red Cross mission statement as an example. Surveys can be a great tool for this.

Guide 52

Guide Business Support Metrics 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

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Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

DipJar

NOVEMBER 15, 2022

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” Evaluate and improve the effectiveness of programs and services. How Do You Use Impact Metrics?

Metrics 52

Metrics Impact Guide Literacy 52

Connection Cafe

JULY 5, 2017

Over the past several years, I’ve met with countless people at a wide variety of organizations to connect on outcomes measurement , and I tend to hear similar questions and qualms about this still-new area. “ How do we get started? ” “ Is there a difference between measurement and evaluation? ” “ Is there a right way to define an outcome?

Measure 28

Measure Evaluation Storytelling Grant 28

Greater Giving

JANUARY 4, 2024

Social Media Amplification Social media serves as a powerful amplifier for donation drives, allowing organizations to share compelling stories, engage with supporters in real-time, and create viral campaigns. The ability to leverage the connectivity of social networks enhances the visibility and success of donation drives.

Donation 52

Donation Change Giving Empowerment 52

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Compare these results before and after implementing AI to determine if there are significant improvements.

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Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. Here are some examples of themes or opportunities that surfaced: How can we increase the quantity and quality of incentives to create more demand for stories? Meanwhile, digital technology has changed the game.

Storytelling 115

Storytelling Digital Report Impact 115

Bloomerang

JULY 28, 2021

This will help you discern what you really need in a consultant, how you will evaluate their suitability up front, and how you will hold them and yourself accountable throughout the project. Measurable – How much? Only add criteria which are clearly measurable, with the measurement determined in advance (e.g., “no

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Consultant Process Proposal Nonprofit 122

sgEngage

MAY 30, 2023

For example, while many nonprofit organizations prioritize program development and delivery, they often overlook the importance of investing in their internal infrastructure, including leadership, management, operations, fundraising, and marketing, because it is not directly tied to program costs.

Roles 72

Roles Foundation Leadership Community 72

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? Your audience’s perception of your nonprofit will change.

Nonprofit 119

Nonprofit Audience Library Research 119

Byte Technology

DECEMBER 15, 2021

You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources. At what other point in your business year do you evaluate where you are at? New marketing and advertising channels with measurable goals will help your prospective customers hear about you.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Be Informed.

Fundraising 350

Fundraising Mail Law Donation 350

Museum 2.0

OCTOBER 30, 2013

I eagerly read about a new social psychology research study in which whites, Asians, and Latinos engaged in a simple collaborative activity--making a music video together. So consider this just the first of many posts related to issues of cultural inclusion, evaluation, and impact. I wanted to know more. That didn''t happen.

Measure 47

Measure Arts People Museum 47

Neon CRM

NOVEMBER 22, 2023

Example Donor Acquisition Rate Calculation Say, for example, it’s the end of December and you want to see how effectively your year-end fundraising campaign inspired new donors to support your work. Fundraising 50 Nonprofit Fundraising Strategies to Help You Raise More 30 min read Read Now Take GivingTuesday as another example.

Rate 52

Rate Track Donor Metrics 52

Bloomerang

MARCH 30, 2023

Evaluate your volunteer program. For example, perhaps your nonprofit’s mission is to refurbish local community parks. Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. Here are a few volunteer program goal examples: We want to plant 10,000 trees throughout the community by 2025.

Volunteer 87

Volunteer Program Roles Training 87

Qgiv

FEBRUARY 20, 2024

For example, Qgiv provides AI to help your organization write peer-to-peer emails, as well as other donor communications. For example, both Canva and Adobe offer AI editor options which can assist your team in creating better graphics and other content for your campaigns. AI-enhanced editing tools. AI Writing Assistant.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Tech Soup

NOVEMBER 3, 2014

As bad as these corrupt nonprofits are, they're not the biggest problem facing the social sector, according to Berger. In a talk at New York University earlier this month, Berger called this lack of meaningful measurement a full-on "battle for the soul" of the social sector. The Results Problem.

Social 67

Social Measure Charity Library 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. The Playbook gives you an examples. Meaning Making.

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Resource Practice Data Work 105