Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. Digital Sherpa ).

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Track 227

Track Mobile Media Fundraising 227

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Track 185

Track Mobile Media Fundraising 185

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

email 55

email Marketing Registration Nonprofit 55

Everyaction

OCTOBER 11, 2017

Head here for more information on EveryAction's Data Visualization functionality, or shoot us an email , we'd love to know what you think! For many organizations, that's probably all they'll ever need. However, Analytics Dashboards on EveryAction are fully customizable.

Chart 40

Chart Data Build Stats 40

Care2

MARCH 22, 2011

Nonprofits need to pay special attention to this stat. Online Advocacy and Email. Advocacy emails had the highest open, click-through, and response rates of any type of email, as well as the lowest unsubscribe rate. Fundraising emails had the lowest click-through rate. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Everyaction

JANUARY 16, 2018

Follow along, email us your questions , and let us know what you’d like to hear about! From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring.

Report 56

Report Data Tools Stats 56

Nonprofit Tech for Good

SEPTEMBER 20, 2018

While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know. This is a really scary stat to me. During a session on recurring giving, someone asked, “If we email [gift acknowledgements] to recurring donors every month, is there a risk they might cancel?”.

Stats 256

Stats Giving Fundraising Gift 256

Connection Cafe

OCTOBER 24, 2017

The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks. Use the metrics we share as a starting point to set goals and shape your fundraising strategy. Email performance. Canadian vs. American fundraising stats and more!

Fundraising 33

Fundraising Stats United States Change 33

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. 35% of online fundraising came from emails and 65% came from other online sources like nonprofit’s own websites, social fundraising, etc.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Because we know that email is still a HUGE way people like to be communicated with. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Stats, stats, stats …. Facebook Pages give you stats!! Awesome, I know.

Facebook 97

Facebook Stats Los Angeles Tips 97

Bloomerang

AUGUST 29, 2023

Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. Send videos through email and text messages. Notification emails. Interactive dashboard. Customized reports. Handbid TV.

Platform 62

Platform Donation Online Fundraising 62

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! Each week, I receive an email that provides me an overview of my performance allowing me to check and even reset my goals when needed. So why not think of your event metrics as your own personal P2P FitBit? Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Sending emails? Sharing their fundraising page on their social media sites ?

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

MAY 9, 2013

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Number of emails (and social media posts) per participant. How Do I Use Metrics with My Event? Metrics are by no means a substitute for creating a great experience for peer-to-peer event participants.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this?

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

NTEN

JULY 14, 2011

The majority of nonprofits use email as a primary method of communicating with their constituents. Metricly aggregates your data across the Web, allowing you to compare and combine your metrics in one place, and making it easier for you to stay on top of your business.

API 84

API Social Media San Francisco Integration 84

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! There are stats built into the tool for the number of clicks and so on, but if you are measuring site traffic already it shouldn’t be new that regard. Do you prefer getting your infomration in email?

Tools 162

Tools Tech Map RSS 162

Care2

AUGUST 22, 2013

Online advertising, your email list, etc.). Send 2-3 emails each month. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Produce a monthly website and online engagement report of key metrics. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

Care2

JUNE 18, 2011

As you read that stat, you’re probably saying to yourself "wow, that’s impressive. And while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats. They were email. Internet population each month.".

Social Media 78

Social Media Media Social Stats 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. Our digital engagement success is evolving based on our experience and it is difficult to outline what metrics of success might look like. A breakdown of the engagement and site visit stats are below.

Hurricane 97

Hurricane Measure Social Media Pledge 97

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. Ask them to compose a quick, hand-written note or an email or see if they can make time for a phone call or even a lunch with top donors. Year-End Fundraising Email Campaign.

Guide 73

Guide Giving Campaign Social Media 73

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Only 28% measure this metric!! Think about that for a minute or so.

Metrics 247

Metrics Social Media Track Profit 247

NTEN

SEPTEMBER 10, 2010

Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? Are you having trouble getting people to read your emails? What channel (direct mail, email, social media) the gift came through. Funders are going to eat those stats up!

Data 82

Data San Francisco Problem Gift 82

Connection Cafe

JULY 22, 2013

Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations. Research Questions. Deliverables.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. Let's define these: Visits.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t to quantify ROI Page views from our stats program & Video view count from youtube ??? google syntax to show you who???s

Case Study 50

Case Study ROI Social Media Contest 50

Connection Cafe

APRIL 1, 2016

50 Fascinating Philanthropy Stats. The 50 Fascinating Philanthropy Stats is the central hub for need-to-know statistics on charitable giving, online fundraising, donor characteristics, and more. Participants who send emails outperform their non-email sending peers. Walkers who send emails raise $418.93

Professional 20

Professional Causes NGO News 20

Connection Cafe

APRIL 26, 2018

Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% This helps drive people—in a targeted and appropriate way—to online campaigns via email, text, and other methods. James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

AUGUST 1, 2017

However, the Giving Tuesday appeal also stands on its own with a unique message tied to 24 hours of giving] That appeal is followed by 5-6 emails over the month of December, but these messages are segmented and do not go to the entire housefile. Should you only send a follow-up email if a constituent opened the original appeal?

FAQ 49

FAQ Giving Fundraising Campaign 49

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

email 89

email Marketing Strategy Fundraising 89