Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Google 97

Google Search email Time 97

Nonprofit Tech for Good

SEPTEMBER 18, 2016

We’ve emailed, we’ve tweeted, we’ve given shout outs at events, and prominently placed calls-to-follow in our print materials. Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. ” or “Like Our Facebook Page!”

Social Media 100

Social Media Media Social ROI 100

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Outbound marketing consists of reaching out en masse in hopes of generating leads. As opposed to traditional outbound marketing, inbound marketing is like a puzzle – but not because it’s confusing.

Marketing 83

Marketing Effective Organization ROI 83

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. I identified a trend forming with social networking, and set up our very first profile.

United States 236

United States Social Media Interview Examples 236

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Each year, EveryAction users send hundreds of millions of emails and raise hundreds of millions of dollars. #3. Get support when you need it.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Profile 249

Profile Nonprofit Twitter Social Network 249

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. 90% of nonprofits miss this very obvious opportunity to convert their online donors into social media followers.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JANUARY 3, 2012

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

Social Media 240

Social Media Media Management Social 240

Care2

APRIL 9, 2009

Has your Executive Director ever asked what is the ROI of your nonprofit's online program? Blackbaud is conducting a State of the Nonprofit Industry (SONI) survey on internet investments and hopes to help nonprofits better understand how much to invest in online marketing and fundraising and what your nonprofit can expect in ROI.

ROI 28

ROI Survey Program Online 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m the Internet Marketing Manager for The Humane Society of the United States. m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, think like a marketer. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. Is it 100% social media or does it include other online/Internet marketing? Officially, it's 100% social media. What was your strategy?

Social Network 52

Social Network Site Network Disaster 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. What was the very first social media tool your organization utilized, and when? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. When it comes to the overall organization I track social media in three basic ways. Organization Size: 400 employees.

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization, how maintain a socnet presence without it being a huge black hole? I try to do this for blogging, RSS reading, twittering, flickr, email, etc.

Social Network 50

Social Network Network Tips Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? or not work ??? This thinking approach keeps us from fondling the hammer.

Social Network 50

Social Network Benefit Network Organization 50

Tech Soup

FEBRUARY 5, 2013

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. What do you get when you combine your donor performance data with social engagement data?

Data 62

Data Social Colorado Mail 62

AFP Blog

FEBRUARY 28, 2012

3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers | Social Media Explorer : Your Social Network is Going to Be Replaced Have you stopped to think about what would happen to your corporate investment in social media if Facebook disappeared tomorrow?

Social Media 24

Social Media email Media ROI 24

AccelEvents

JULY 20, 2020

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. This makes it easier for attendees to move around your virtual event and they can even use the space names in event promotions or social networking.

Virtual 94

Virtual Platform Question Broadcast 94

Amy Sample Ward

APRIL 30, 2009

FreePress , Democracy In Action , Rad Campaign , Convio , Care2 , NTEN , Massey Media and Network Solutions. Email Allyson anytime at Allyson@womenwhotech.com. Our sponsors help make this event possible. A big thank you goes out to them. Questions, comments? You can also reach out on twitter @womenwhotech or our Facebook group.

Tech 120

Tech San Francisco Atlanta Blogher 120

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Benchmark average value of an email address All areas $7.86

Advocacy 44

Advocacy Social Media email Online 44

Everyaction

APRIL 30, 2018

Email programs are one of the cheapest and most effective ways to reach alumni, but increasingly overflowing inboxes can mean that many emails go unread, or skimmed and deleted. Data-driven direct marketing campaigns. Digital communication that stands out.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Email programs are one of the cheapest and most effective ways to reach alumni, but increasingly overflowing inboxes can mean that many emails go unread, or skimmed and deleted. Data-driven direct marketing campaigns. Digital communication that stands out.

University 40

University Practice Tech Mail 40

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Benchmark average value of an email address All areas $7.86

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 12, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" For more details, check out the full survey.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

AUGUST 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But it’s not always easy. To register, please click here.

Social Media 28

Social Media Advocacy South Carolina email 28

See3

DECEMBER 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

AUGUST 26, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But its not always easy. To create a new comment, use the form below.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JANUARY 19, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media email Advocacy Practice 28

Care2

SEPTEMBER 25, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To create a new comment, use the form below. com , Inc.

Social Media 28

Social Media email Advocacy Case Study 28