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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. How have they engaged with past email campaigns?

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Lame spams of the day: Fake Amazon and PayPal receipts

Robert Weiner

These aren't as lame-looking as most of the spam I write about: they use the right logos, fonts, and typefaces. The giveaways are: 1) Hover over the links and see where they point before clicking (that's the best way to prevent phishing attacks and malware infections from spam). 3) I got a dozen of the Amazon spams.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. Greetings! .|

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Why Segmentation Is So Important in Email Marketing

NetWits

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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My dream HTML email editor…does it exist?

Judi Sohn

Contrary to what the bloggers want you to believe, email is not dead. Way more folks subscribe to C3’s content via email as compared to Facebook, Twitter and RSS feeds combined. We use Convio for our email marketing, and unfortunately their email WYSIWYG editor…well…sucks. By a very wide margin.

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Seven Tips To Boost Your Email Open Rates

Care2

Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective. This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. Keep it short! Think micro-Tweet!

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