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The Fundamentals of Email Marketing for Nonprofits

Charity Village

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns?

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Turning Tax Season Tears Into Cheers: Your Chance To Cultivate Donors

Bloomerang

As 2023 has drawn to a close, tax season looms on the horizon, and we nonprofits gear up for a unique opportunity—issuing tax summaries to our donors. Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. What are tax summaries?

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Send Year End Tax Documentation in Minutes!

Bloomerang

But with our Tax Summaries feature, you can effortlessly email acknowledgments to all constituents in minutes. While the IRS requires that donations of $250 or more be acknowledged , it’s a good practice to acknowledge gifts of all sizes. Coordinating year-end tax documentation takes precious time—sometimes months.

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue. For more information about Grants Management, email our team here !

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Tailor Nonprofit Email Marketing to New and Existing Donors

Qgiv

Why segment email lists? Segmenting email contacts is a great way to show donors that you know them. Knowing your donors is one of the most important parts of nonprofit email marketing, and it goes a long way in the donor cultivation process ! They’re still learning about your nonprofit after the first gift.

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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Tip: Include gift vouchers for local shops and cafes, food hampers, small sets of bath and beauty products. Reach out via email, or on social media, and ask if anyone has specialized skills (such as personal training) or runs a business (such as a bakery) and could donate their goods or services as a prize.

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How to Retain Your Year-End Donors

Neon CRM

A money-focused thank-you letter might say, “Thanks to your generous gift of $200, we’ll be able to equip two students with all the school supplies they need for their senior year of high school.” The second message thanks the donor for their generosity first and then mentions the gift amount later. Make the most of these receipts!

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