Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). in 2019 and accounts for 8.7%

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 206

Saleforce Nonprofit

AUGUST 31, 2022

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio. An ask too high and you might miss a gift entirely.

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Gift Strategy Amazon Digital 69

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online.

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Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” For direct mail, always think package, not letter.

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Free Fundraising Mail Nonprofit 88

Bloomerang

DECEMBER 13, 2021

Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization. Don’t use noreply@ or development@ for the sender email. Add contact information at the end of the email.

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Tips Fundraising Pledge Mail 117

Saleforce Nonprofit

AUGUST 31, 2022

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Donor prospects in Salesforce with an iWave Score of 4 get added to the major gift portfolio.

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Gift Strategy Amazon Digital 52

Greater Giving

NOVEMBER 15, 2022

Make recurring gifts an option! Want more quick ways to improve your online giving page and encourage donors to complete their gift? TIP: Encourage giving with a matching gift campaign! Email Marketing. Ambassadors are supporters of your organization that may have a broader reach, either online or offline.

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NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. In fact, online donors are worth a lot more than offline donors. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Download Now!

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Technique Retention Donor Online 201

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Describe how donors’ gifts will enable your nonprofit to help solve the proposed issue. Conduct A/B testing.

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Guide Giving Nonprofit Metrics 109

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. paragraphs in your emails. You don’t have to write perfect 3.5

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Nonprofit Tech for Good

NOVEMBER 8, 2018

2) 29% of donors worldwide say that social media is the tool that most inspires them to give, however, email is a close second at 27%. 7) 33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%) , birthdays (25%) , and religious holidays (10%). In third place is an organization’s website at 18%.

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Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Is it easy to join your mailing list? Is it easy to see how to give offline?

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NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

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Bloomerang

MAY 26, 2022

Suggested donation amounts are the provided gift amount options that your organization offers to supporters. By suggesting a giving method that will tend to yield a higher gift, such as requesting a planned or recurring gift. Offer donors a more flexible suggested giving range based on their previous gifts.

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Donation Donor Gift Nonprofit 73

NetWits

JUNE 23, 2011

Print: Direct mail is far from dead. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Email: No one can deny that email is an effective way to reach donors. Timing: Time your emails and print mailings to go out in a consistent manner.

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Campaign Fundraising Maryland Channel 253

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. This can all lead to the final gift of a bequest. I suggested that her organization segment their mailing.

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Newsletter Donor Retention Nashville 52

Nonprofits Source

APRIL 15, 2024

Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops). For major donors, start with a phone call and then send out an official email or printed invitation with the registration information.

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Marketing Fundraising Tips Registration 52

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

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Profile Software Nonprofit Donor 92

CauseVox

JUNE 9, 2021

In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1 1 in 4 emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit…” tweet this. Email fundraising makes up ?

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Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. Show donors how you’re putting their gifts to good use. Highlight upcoming ways to get involved.

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CauseVox

AUGUST 10, 2021

The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline. Your invitation on Twitter will look different from a direct mail postcard. . 68% of donors agree that knowing how their donations makes an impact is important to their gift.

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NetWits

JUNE 13, 2011

on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors.

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Connection Cafe

JUNE 24, 2015

Email is the killer app for online fundraising. Sure, your website, social media, and crowdfunding are all important fundraising channels, but no other online medium lets you go out and actively communicate with your donors online like e-mail. Every nonprofit should be using email to both cultivate donors and make fundraising asks.

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Everyaction

APRIL 30, 2018

Email programs are one of the cheapest and most effective ways to reach alumni, but increasingly overflowing inboxes can mean that many emails go unread, or skimmed and deleted. Effective management of major gifts relationships. Digital communication that stands out. Clear and simple online donation forms.

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University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Email programs are one of the cheapest and most effective ways to reach alumni, but increasingly overflowing inboxes can mean that many emails go unread, or skimmed and deleted. Effective management of major gifts relationships. Digital communication that stands out. Clear and simple online donation forms.

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University Practice Tech Mail 40

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

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DNL OmniMedia

MAY 25, 2022

Email Analytics. So for example, if you’re hoping to increase major gifts, focus on major gift-related metrics. Email Analytics For Nonprofits. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. Email Open Rate. Email Click-Through Rate. Web Analytics.

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Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Evaluate your content across channels (website, email, social, blog, videos, etc) and put things out there that will engage your captive audience in the mission. #1 Develop awesome content.

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Connection Cafe

APRIL 8, 2015

I’d like to challenge common practice around email segmentation. “We’re segmenting our emails by donors vs. non-donors” seems to be the go-to segmentation approach for many of the nonprofits I work with. The point of segmenting your emails is to deliver the right message to the right audience.

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Get Fully Funded

OCTOBER 21, 2021

For most states, soliciting donations refers to any ask made by your organization for a charitable gift as well as selling goods or services in exchange for money that will benefit a charitable cause. Email Fundraising Laws Email is a popular nonprofit fundraising tool and for good reason. The GDPR protects EU citizens’ data.

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CauseVox

OCTOBER 21, 2021

Here’s an example of a SMART year-end fundraising goal: We have a goal of raising $15,000 from #GivingTuesday through December 31st through a peer-to-peer fundraising campaign and an email campaign. There are a number of ways you can tell your supporters “Thanks” on Thanksgiving, including: Social Media Email blast Direct mail.

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Campaign Fundraising Calendar Template 81

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Email appends. They have also been timing campaigns around issues or around offline efforts.

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Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Number of mailings (enter the number of appeals sent per year).

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DNL OmniMedia

DECEMBER 13, 2021

This includes automating communications such as email, tracking responses or lack thereof, and discovering which marketing strategies best serve your audience to optimize your efforts accordingly. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., Marketing campaign management.

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Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

SEPTEMBER 12, 2013

So if you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September: Analyze past campaigns (and other emails). Analyze what’s worked offline that hasn’t been tried online. Setup time with your annual fund manager to review successful past direct mail campaigns. Which didn’t?

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Campaign Offline Calendar Review 39