NetWits

FEBRUARY 2, 2011

Email Communication. Email is Alive and Well! At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010. million emails sent every second. The point to remember here is that email communication is a mainstay in the lives of a lot of people. Email address only is generally the best practice.

email 246

email Social Social Media Search 246

NetWits

DECEMBER 6, 2012

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Here are 10 things to avoid.

email 226

email Review Content Profit 226

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

email 230

email Raise Cancer Info 230

NetWits

FEBRUARY 1, 2011

Given the amount of communication platforms that are available these days, how much time are you devoting to putting together your email content? If you’re not taking the time to consider the message as well as the medium, your emails may not be conveying the messages you think they are. Write your subject line first.

email 177

email Effective Images Attention 177

NetWits

MARCH 6, 2013

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

email 220

email Marketing Nonprofit Time 220

NetWits

JANUARY 31, 2013

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

Analysis 155

Analysis email Fundraising Rate 155

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

email 212

email Profit Registration Review 212

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. Email has a unique advantage over direct mail. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. subject lines, time of the day, etc)?

Test 177

Test email Mail Rate 177

NetWits

MARCH 9, 2011

Why do people unsubscribe from your email? They send too much email. So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Here are 5 important items to include on your email sign-up form: 1) Email descriptions. 2) Samples of past emails.

email 160

email Sample Offline Registration 160

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. As a result, emails expectations have changed.

email 150

email Test Conference Benchmark 150

NetWits

MAY 5, 2011

How often do you send out bilk email communications? The frequency of your email blasts has a huge impact on the success of your email program. Email is a fantastic communication strategy as it can be very cheap, quick to put together and easy to send out. Once a day? Twice a day? Three times a week? Every three months?

email 166

email Calendar Spam Database 166

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients.

Template 167

Template Mobile email San Francisco 167

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

NetWits

NOVEMBER 29, 2010

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered?

email 180

email Spam Images Audience 180

NetWits

DECEMBER 12, 2012

Are your end-of-year fundraising emails ready to go out? Surprise, it’s December! Regardless …

email 168

email Mobile Fundraising Interaction 168

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. Your Email. Different email clients treat HTML differently, which means that your email will look different in every email client that you send it to.

Test 125

Test email Websites Sound 125

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

NetWits

NOVEMBER 20, 2012

The placement of the email sign-up box is always a consideration when designing …

email 175

email Design Social Media Interaction 175

NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. Wrapped up in all that is the issue of sending too many emails. there’s good reason to send several emails to your subscribers. Sending multiple emails gives your constituents several chances to take action.

Rate 172

Rate Technique email Open 172

NetWits

JANUARY 7, 2010

Email is still a powerful way to communicate with your constituents. billion email users in 2009, expected to rise to 1.9 The same source suggests that some 247 billion emails are sent each day in 2009. A report by technology market research firm The Radicati Group estimates that there are 1.4 billion by 2013.

email 105

email Communication Research Report 105

NetWits

JULY 22, 2010

The question “how do I put a video into an email?” This question inspires me to set down some basic “how to” recommendations (since a full video really can’t/shouldn’t be put into an email!). comes up from time to time in discussions with clients.

Video 116

Video email Discussion Question 116

NetWits

JUNE 8, 2009

Every day nonprofits send out millions of email messages. And every day there are some common sins committed with email. Here are some common email sins that should be avoided:

email 100

email Nonprofit 100

NetWits

AUGUST 27, 2009

Our own Allison Van Diest had the opportunity to lead a session at the DMA Nonprofit Federation's 2009 New York Nonprofit Conference entitled "The Right Message: Making the Most of E-mail Marketing in a Down Economy" where she shared best practices for creating strong email positioning and message architecture.

email 100

email Campaign New York Tips 100

NetWits

DECEMBER 6, 2012

If we compare year-end giving campaigns to the gastronomical equivalent of a seven …

email 189

email Campaign Giving Tips 189

NetWits

AUGUST 18, 2009

Email marketing has come a long way in the nonprofit sector, but there are still some fundamental questions good senders should answer before they hit the send button. I'll be covering several email do's and don'ts at NetWits Summer Camp.

Question 100

Question email Nonprofit Marketing 100

NetWits

OCTOBER 23, 2012

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media …

Results 172

Results email Marketing Social Media 172

NetWits

AUGUST 26, 2009

I’ve got another interesting tool for your social media listening toolkit, but before we go into the specifics, let’s remind ourselves of a few things. First, learning to listen online is very important for your nonprofit.

email 102

email Social Media Action Media 102

NetWits

MAY 31, 2009

According to the 2009 eNonprofit Benchmarks Study released by NTEN , Email is still the “killer app” we all thought it was when it came out! That said, we know that Social Media sites like Twitter, Facebook, YouTube and others are growing at astonishing rates. Facebook reached 200 Million users according to Mark Zuckerberg.

Social Media 101

Social Media email Media YouTube 101

NetWits

JULY 27, 2012

Social media is talked about so much that you probably think every other …

email 101

email Build Tips Social Media 101

NetWits

APRIL 2, 2011

78% of business people use their mobile device to check email. 91% of email users have unsubscribed from a company email they previously opted-in to. So here’s a few recent stats for you to chew on … 78% of Internet users conduct product research online.

Internet 269

Internet Statistics Business Marketing 269

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? A few things to consider before we get into the key take away … People receive a lot of email. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read. What do those stats tell us? So, what can you do?

Rate 155

Rate Fundraising Stats email 155

NetWits

NOVEMBER 26, 2012

Additional emails will need to be written, designed, produced – and that’s not even half of it! Year-end is fast approaching, but the challenges of turning your strategy into a reality may have only just begun. Safe to say, there’s still plenty left to do.

Communication 195

Communication Impact email Challenge 195

NetWits

FEBRUARY 17, 2011

Target and Connect (Email, SEO, and Mobile). Check out the associated blog posts: The Big 3: SEO, Email and Social. We wrapped up the “ 9 Essential Elements for Online Success ” webinar series this week and are thrilled at the level of participation we received! Download Slides. Download Slides.

Online 196

Online Slides Analytics Review 196

NetWits

APRIL 12, 2013

What’s new this year are email tiers, revenue tiers, and the years your organization has been engaged online. billion emails sent. but the key findings presented at the Nonprofit Technology Conference include: Despite double digit decline in website traffic and minimal change in website conversion rates, email files grew 12.45%.

Benchmark 116

Benchmark Report Online NTC 116

NetWits

JUNE 23, 2011

Email: No one can deny that email is an effective way to reach donors. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. Timing: Time your emails and print mailings to go out in a consistent manner. Track your open, click and unsubscribe rates for each email sent.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

NOVEMBER 14, 2012

Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance.

Communication 176

Communication Analytics Interaction email 176