Nonprofit Tech for Good

MAY 16, 2024

Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. These include direct mail, phone calls and messages, and in-person solicitations. They are moving to more efficient and effective fundraising. And it leads to more donations and a greater impact.

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Achieve

JUNE 2, 2021

direct mail campaigns. are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . benefits of direct mail. direct mail and digital marketing. can work together to create more effective campaigns than either can alone. .

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The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Policy Google email Spam 246

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals.

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Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Online Fundraising Benchmark 232

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 80

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 72

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 239

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail.

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Statistics Fundraising Metrics Mail 97

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. 2) Easy and Effective For Nonprofits and Donors. 5) Cost-Effective. Discover the benefits of recurring donations. 1) Increased Revenue.

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Donation Retention Gift Philanthropy 347

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Blackbaud 237

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 7) Add giving impact statements.

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Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. So, if you know you want to attract high-impact donors and retain them, turn to the data in your CRM.

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M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. When does this go into effect?

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Track Digital Change Fundraising 103

EveryAction

JULY 31, 2023

This empowers qualifying individuals to double the impact of each dollar they give, ultimately enabling nonprofits to do more with the funds they raise. Knowing their contributions have double the impact drives many nonprofit supporters to give⁠—and to give in larger amounts. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Email Opens + User IPs. Image courtesy of Apple.

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Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. To set effective goals, use the S.M.A.R.T This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions.

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Guide Fundraising Mail Metrics 52

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. Best practices of what makes for an effective email continue to evolve.

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Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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Retention Donor Guide Rate 86

Forum One

JULY 13, 2021

To break down the effects of these changes, let’s review three sources of data commonly used by mission-driven organizations that are impacted by Apple’s changes, where you can expect to see these changes in your reporting, and how your organization can adapt to the changes. Declining email open rates.

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Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences. Show Gratitude.

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Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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sgEngage

APRIL 17, 2024

Trailblazers like WWF, Greenpeace, and Amnesty International achieved remarkable milestones and established our foundational understanding of how to craft an effective online donation form. As in the other stages of the donor journey, behavioral psychology can be effective when applied to stewardship.

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Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Engage supporters in your work and its effect on the world, or risk losing them.

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Retention Donor Rate Mail 52

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

sgEngage

MARCH 22, 2022

Furthermore, focusing on retaining donors is also far more cost-effective than navigating a constant need to acquire more support. Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals .

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Retention Communication Donor Strategy 100

The Modern Nonprofit

FEBRUARY 22, 2022

So how do you ensure that your e-newsletters are as effective as they can possibly be? Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. Make it convenient to opt-in to your mailing list. Make your emails mobile-friendly. Provide quality content.

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Newsletter Social Media Storytelling Mail 105

Neon CRM

MAY 16, 2024

Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. It should thank them for their past donation, remind them of their gift’s impact, and ask them to donate again. Next, if your CRM allows it, create smaller lists based on details around their history with you.

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sgEngage

FEBRUARY 4, 2022

O ur Intelligence for Good® approach combines licensed and proprietary data assets, world-class industry data science expertise, advanced machine-learning techniques, and robust analytic methodologies – all optimized to drive your mission impact. . Sisters of Charity found big financial impact.

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Bloomerang

FEBRUARY 27, 2024

By thanking them quickly and personally, communicating impact, and sharing success stories. The minute you understand and act on this, your retention rates will rise. That means regaining lapsed donors is more cost-effective than acquiring new ones. Odds are, they plain forgot they gave to us; frankly, that’s our cross to bear.

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Donor Rhode Island Gift Tennessee 84

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Neon CRM

AUGUST 11, 2023

Retaining your donors is the most sustainable, cost-effective way to raise money. Relying on a handful of major donors for your revenue is risky: Losing one or two of those donors can have a dramatic effect on your annual fundraising. Through direct mail?) A large community of supporters helps you mitigate that risk.

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Bloomerang

JUNE 7, 2022

In this guide, we’ll cover what your nonprofit needs to know about writing an effective annual appeal letter and share other ways you can engage with donors to raise more funds to support your mission. Here are just a few of the software solutions that will help you fundraise more effectively: . We’ll review: . Use the right tools.

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