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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 248
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

Data 210
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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. .

Google 297
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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59
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14 Ways to Grow Podcast Downloads (in 2020)

Whole Whale

If you are reading this it means you have probably started your podcast and begun to measure podcast downloads. It has been a number of months and episodes but your downloads are actually starting to plateau and even drop as the initial push behind your launch is over. List on all major platforms with full information and graphics.

Podcast 59
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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

At the same time, these simple steps can help to make a big impact on your opinions of data collection quality and how those data collection and quality issues affect your ability to make data-informed decisions. Those attendees willingly shared their information thanks to a unique ask and compelling offer.

Impact 169
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

This information can then be given to your donors and used on your marketing channels. By creating personalized emails, it can help you streamline processes, share updates, and ensure that the right people are getting the necessary information they need to support your organization.

Tools 359