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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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Become the trusted information source for your industry

Nimble AMS

Who can you trust for information these days? Research sources (if you trust them) show that the American public distrusts common information sources: According to Pew Research Center, Americans’ trust in the federal government is at near historic lows. Three effective ways to become the trusted source of information in your industry.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. << Download Now >> Nonprofits began to offer tribute gifts in the early 2000s.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sharing information about the work your organization is doing will pique the interest of prospective supporters and encourage them to reach out to learn more. Additionally, posting on social media could indirectly improve your organization’s Search Engine Optimization (SEO). 3) It’s a great relationship builder.

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14 Ways to Grow Podcast Downloads (in 2020)

Whole Whale

If you are reading this it means you have probably started your podcast and begun to measure podcast downloads. It has been a number of months and episodes but your downloads are actually starting to plateau and even drop as the initial push behind your launch is over. List on all major platforms with full information and graphics.

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