Connection Cafe

AUGUST 3, 2020

When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping. Peace Arch Hospital Foundation was losing more donors than it was gaining.

Results 41

Results Donor Map Case Study 41

Connection Cafe

APRIL 19, 2019

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.

Retention 37

Retention Donor Change Blackbaud 37

Connection Cafe

MARCH 21, 2018

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust. .

Gift 37

Gift Donor Philanthropy Program 37

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Now more than ever, we have the opportunity to demonstrate how a strong donor relations effort contributes to fundraising. You need to continually build trust and loyalty with donors.

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Donor Colorado Change Foundation 44

Connection Cafe

JULY 26, 2017

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

Donor 38

Donor Support Guide Retention 38

Connection Cafe

OCTOBER 30, 2017

Many nonprofits forget that their volunteers and donors are also customers. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Using Data to Better Understand Your Donors and Volunteers. Using Data to Drive Donor and Volunteer Conversions.

Analytics 39

Analytics Volunteer Donor Google 39

Connection Cafe

SEPTEMBER 8, 2017

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. Many nonprofits do not know that the line between their volunteers and donors is very thin. The value of a volunteer who donates is also on average much higher than a donor only prospect (About 10 X Higher).

Volunteer 49

Volunteer Practice Donor Hints 49

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Connection Cafe

OCTOBER 24, 2017

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors. or almost 5 times the rate at which individual giving increased.

Studies 36

Studies Donor United States Blackbaud 36

Connection Cafe

APRIL 20, 2020

In short, our participants and donors have been telling us things we didn’t want to hear. Participation fell off for many nonprofits. Retention is terrible for darn near everything – peer-to-peer participants and donors alike. The problem is that our donors and participants don’t love us enough. How did we react?

Donor 28

Donor Fundraising North America Retention 28

Connection Cafe

SEPTEMBER 14, 2017

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. Truth is – you can absolutely make a useful and insightful donor profile with data from a few donors and a couple hours of your time.

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Profile Donor Gift Examples 38

Connection Cafe

JULY 16, 2019

This is where the idea of donor statements comes in. Donor statements can help you inform donors about the breadth of impact their donations have made, leading them to feel good about their choice to donate to your organization, and trust that any possible future gift will be handled the same. Be creative in your messaging.

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Story Impact Donor Storytelling 33

Connection Cafe

FEBRUARY 11, 2021

Now that we are almost a year in, what have we learned and how can we retain the new donors we’ve had give to our organizations? Donor engagement factors. How organizations can cut through the noise and communicate with donors. Which sample sets are being looked at and compared. How to take advantage of new analytics.

Podcast 37

Podcast Data Donor Analytics 37

Connection Cafe

NOVEMBER 29, 2018

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate. Donor Level Moves. New vs. Recurring Donors.

Metrics 42

Metrics Donor Fundraising Retention 42

Connection Cafe

JANUARY 6, 2014

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. There’s no time like the present to improving your donor retention rates.

Retention 55

Retention Donor Change eBook 55

Connection Cafe

NOVEMBER 12, 2018

In fact, I might be currently trapped in your LYBUNT donor query (“last year but unfortunately not this year”). Every donor, volunteer, newsletter subscriber, and web dweller should know about your program. Create a welcome series targeting your new donors and establish the benefits of joining a monthly giving program.

Donor 30

Donor Method FAQ Newsletter 30

Connection Cafe

JULY 1, 2014

When someone visits your nonprofit’s website, it takes them just 5 seconds to: Learn your mission. Those 5 seconds are critical if you want to make a potential donor feel unwelcome. Join us on Wednesday , when I’ll discuss in more depth what NOT to do to boost new donor acquisition online. Form an emotional reaction.

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Websites Donor eBook Retention 41

Connection Cafe

DECEMBER 11, 2017

While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer emerging from this concept of self that has much more to do with the nonprofit universe than we might realize. . So what does this movement mean for your nonprofit’s strategy?

Donor 43

Donor Change Create Attitude 43

Connection Cafe

JANUARY 13, 2014

Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software. Nonprofit fundraising is facing some unique pressures. The “Donors are Customers” Premise. I believe that donors are customers of your organization. Offer a Valuable Product.

Retention 38

Retention Donor Fundraising Product 38

Connection Cafe

MAY 17, 2013

Guest post by Madeline Turner - Madeline has a passion for writing and believes the nonprofit sector keeps humanity accountable by constantly reminding us that we’re all in this together. When she’s not writing about nonprofits you can find her competing in public speaking contests and training to be a Spice Girl ( wannabe). .

Donor 54

Donor Online Influence Donation 54

Connection Cafe

JANUARY 18, 2017

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society. That’s differentiation.

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Donor Nonprofit Lesson Problem 20

Connection Cafe

FEBRUARY 13, 2020

Listen in to hear Martin’s discussion with host Steve MacLaughlin, which focused on building relationships with major donors and maintaining involvement and engagement with those donors over a period of years. Building and nurturing long-term relationships with major donors. The 80/20 rule for donor relationships.

Podcast 33

Podcast Donor Gift Advice 33

Connection Cafe

JUNE 24, 2013

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. Doing this helps potential donors feel secure and understand that they are in the right place. Tweet It] !

Technique 56

Technique Donor Online Results 56

Connection Cafe

NOVEMBER 7, 2017

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. Frequent, ethical and insightful communication supports your organization’s implementation of the Donor Bill of Rights.

Retention 29

Retention Donor Guidelines Gift 29

Connection Cafe

APRIL 29, 2014

And nonprofit marketing isn’t the warm, fuzzy, “discipline” it once was. If you’re in the business of encouraging donors to hand over dollars to support a mission, you likely get it. It’s imperative that you understand the “ideal” donor you’re trying to appeal to. What’s their persona today and how is it evolving?

Marketing 37

Marketing Donor Michigan Test 37

Connection Cafe

DECEMBER 20, 2018

Imagine two nonprofits that are nearly identical. Nonprofits have websites in order to fundraise. So how do we ensure that our online experience is designed for donors (both current and would-be)? So how do we ensure that our online experience is designed for donors (both current and would-be)? Last year, only 7.6%

Websites 37

Websites Donor Test Accessibility 37

Connection Cafe

AUGUST 29, 2016

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Sometimes that leads us to doing too little, figuring our donors love us and will find us when they’re ready to give. So, what do donors want?

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Donor Alternative Award Relationship 34

Connection Cafe

AUGUST 15, 2014

We live in a world where the reality is that nonprofits have to get creative to gain and keep our attention. But, as of Tuesday, the national office of The ALS association had received donations from 71,000 new donors. Yes, 71, 000 NEW donors. These donations have come from 71,100 new donors to The Association.

Donor 55

Donor Stats Help Challenge 55

Connection Cafe

MAY 3, 2018

If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit companies I have assisted for the past 10 years), it is the part of the donation form (or response device) we call the gift array. Is that how we really think of our donors? Does it really affect them?

Donation 42

Donation Donor Online Gift 42

Connection Cafe

FEBRUARY 9, 2014

Here are this week’s nonprofit highlights: It’s here: The 2013 Charitable Giving Report. It’s the largest analysis of actual overall and online giving data in the nonprofit sector and includes perspectives from across the industry. Keeping donors engaged is difficult work for nonprofits. Start writing.

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Trend Donor Org Nonprofit 35

Connection Cafe

MARCH 25, 2020

According to The Next Generation of American Healthcare Giving Report , these are the most generous of the generations to all nonprofits and specifically to healthcare. Let’s not make giving decisions for the donor. Here are six tips for dealing with the impact of the COVID-19 pandemic with your donors: Build an authentic story.

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Donor Giving Hunger Gift 28

Connection Cafe

MARCH 23, 2014

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. Rachael Muir on how donors want to be treated.

Retention 42

Retention Sound Donor Fundraising 42

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

Retention 45

Retention email Donor eBook 45

Connection Cafe

JULY 4, 2014

I’m proud of the nonprofit organizations that are working nonstop to make this world a better place. Here are this week’s nonprofit highlights: Yes, The Donor Pyramid Is Really Dead , says Claire Axelrad in her open letter response to Andrea Kihlstedt’s recent argument that the pyramid is alive and well.

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Trend Donor Hype Nonprofit 36

Connection Cafe

JUNE 26, 2018

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. You know all those small and mid-level donors on your list?

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Survey Donor Effective Audience 29

Connection Cafe

APRIL 11, 2018

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

Donor 26

Donor Studies Retention Blackbaud 26

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! As we look toward next year, our panel of nonprofit leaders will discuss what has fundamentally changed.

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Professional Communication Blackbaud Fundraising 49