The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

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Story Work Fundraising Storytelling 350

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. Social media.

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Mail Channel Strategy Fundraising 61

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

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Donation Retention Gift Philanthropy 351

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. The three things are: #1 – Letters that Focus on the Donor Raise More. Donors don’t respond to letters that talk primarily about the organization.

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sgEngage

NOVEMBER 20, 2023

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. I want you to have the confidence (and your leadership team to have the confidence in you) that with data and time, you can make annual giving work for your organization. Do your monthly donors expect your newsletter?

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Data Giving Work Test 91

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Spamming is illegal, and often goes straight to a junk mail folder.

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Communication Donation Tech Tools 300

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Your brand strategy and key messages should form the foundation for all of your donor communications, new and old. Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space.

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Communication Fundraising Test Hints 299

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. But what exactly does the donor get out of the arrangement? as well as to the nonprofits receiving the funds?—additional

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Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Show Gratitude. Reach New Audiences. Create Emotional Appeals.

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Mail Support Channel Campaign 44

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. Kate is passionate about supporting mission-driven organizations.

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Donor Virginia Retention Gift 69

Pamela Grow

OCTOBER 4, 2023

It’s a common challenge faced by many nonprofit organizations. Unfortunately, even an AI prompt is likely to bring up something like this… Dear Fill in Name, Now in existence for over insert number of years, fill in name of organization continues to strive to expand its programs and offerings to the community.

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Template Results Fundraising Storytelling 52

Bloomerang

OCTOBER 30, 2023

In considering your question, it’s safe to say that one of the similarities between your organization and the spirit of the season, is that both aim to make the world a better place. The most effective year-end appeals focus on the need and your organization’s mission in fulfilling that need. Be warm, heartfelt, and sentimental.

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Lesson Effective Create Giving 82

Get Fully Funded

MAY 13, 2022

If you’re searching to find more donors for your nonprofit and increase your incoming revenue, the Internet and your nonprofit website are great places to start. In particular, online giving is on the rise, with fundraising statistics showing that between 54% to 55% of Millienial, Gen X, and Baby Boomer donors prefer to give online.

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EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Does your organization have a new project or special initiative within your community launching in 2023?

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sgEngage

SEPTEMBER 22, 2021

While these efforts often include prioritizing environmentally friendly work practices or committing to offering fair wages to employees, corporate philanthropy has to do with supporting nonprofit organizations via charitable donations of funds, time, and/or resources. Volunteer grants. Data-Driven Industry Insights.

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Philanthropy Organization Gift Donation 80

Connection Cafe

FEBRUARY 17, 2014

Here are 50 fascinating nonprofit statistics you might not have known. 50 Fascinating Nonprofit Statistics from Steve MacLaughlin. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship'

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Statistics North America Benchmark Retention 55

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. Direct mail is the most popular year-end giving marketing method.

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Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. End-of-year giving has financial benefits for both the donor and the recipient organization. Center impact stories and personal connection with the donor instead!) It’s their last chance to make tax-deductible donations.

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Campaign Giving Tips Mail 98

Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. These can include: .

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Process Donor Pledge Demographics 52

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly.

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Bloomerang

MARCH 13, 2023

Here are some vital statistics : Employed people receive an average of 126 emails/day to their business in-box. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. Layering on social media to reinforce the message in your mailing is generally a good idea.

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email Communication Mail Nonprofit 121

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

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Marketing Guide Nonprofit Channel 52

Get Fully Funded

MAY 29, 2023

The most important thing you must do when you receive a donation of any size is immediately thank your donor warmly and provide a donation receipt. Most nonprofits completely miss this opportunity to wow their donor, so it’s not that hard to stand out. We call it the Cycle of Giving and here’s how it works: The donor gives a gift.

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Donation Online Create Gift 98

The Modern Nonprofit

JANUARY 2, 2024

They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work. Impactful Testimonials The most powerful testimonials are those that are relatable, specific, and convey a clear before-and-after transformation due to your organization’s intervention.

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Story Guide Support Analysis 104

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.

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Mail Money Raise Tips 61

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Taking these steps will allow your organization to activate even more supporters around your cause.

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Advocacy Nonprofit Training Train 207

Bloomerang

JULY 24, 2023

The list offers a wide range of activities to choose from to support the financial growth of the organization. Use the power of a story to highlight the organization’s accomplishments I am a huge believer that board members don’t need to be subject matter experts to be good fundraisers. They simply need to be good storytellers.

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Money Fundraising Reddit Grant 86

The Modern Nonprofit

JANUARY 18, 2022

Statistics show that 54% of donors worldwide prefer to give online and online giving is growing each year. That means donors are moving online and so should you! Now, imagine a donor gives online. This automation reduces overhead costs and allows your organization to focus on executing its mission. .

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Online Fundraising Database Comparison 98

Care2

NOVEMBER 6, 2014

All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. Think about it like donor dating.

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Retention Donor Stats Mail 70

Bloomerang

MARCH 13, 2023

Here are some vital statistics : Employed people receive an average of 126 emails/day to their business in-box. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. Layering on social media to reinforce the message in your mailing is generally a good idea.

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email Communication Mail Nonprofit 73

Get Fully Funded

JANUARY 18, 2023

The pandemic presented unique challenges for fundraisers everywhere, but this difficult time has also led schools and other organizations to come up with more creative fundraising ideas than ever before. For your next fundraiser, provide donors the option to give in person or online depending on what’s easiest for them.

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Lesson Learning Tips Fundraising 98

Qgiv

NOVEMBER 1, 2022

One of the simplest and best ways to get your donors engaged with giving in the hustle and bustle of the holiday season is to send an end-of-year giving letter out to your donors. It is a direct way to connect with your donors and ask them if they’d like to make a final gift to your organization before the new year.

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Giving Gift Mail Donation 52

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ).

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Stats Social Media NGO Media 279

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. Prioritize repeat donors.

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Donation Practice Fundraising Gift 52

sgEngage

FEBRUARY 17, 2023

Add Value Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” When segmenting your list, be careful about language that could alienate certain donors. Thank you’s.

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email Communication Effective Fundraising 74

NonProfit Hub

MARCH 1, 2019

For organizations of a certain size, buying your first dedicated donor management software marks a key stage in your growth. What is donor management software? Investing in the best nonprofit CRM solution specifically designed to improve donor relations can drastically improve your stewardship strategy. Let’s get started!

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FAQ Software Donor Management 51