Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. Of course not!

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Calendar Develop Organization Fundraising 220

Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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Statistics Donor United States NGO 363

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Online giving is one of the fastest-growing donation methods.

Mail 75

Mail Integration Digital Strategy 75

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Mail Data Marketing Files 81

NonProfit PRO

SEPTEMBER 22, 2022

Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.

Storytelling 305

Storytelling Personal Donor Communication 305

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Start using Fundwriter.ai

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Mail Fundraising Database Summary 321

Nonprofit Tech for Good

JUNE 6, 2020

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. of COVID-19 donors are enrolled in a recurring giving program.

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Stats Donor India Survey 355

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?”

Donor 177

Donor Profit Participatory Relationship 177

Bloomerang

FEBRUARY 27, 2024

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. The simple definition of a lapsed donor is someone who hasn’t given in a certain amount of time. Do donors realize they’ve lapsed?

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Donor Rhode Island Gift Tennessee 85

NonProfit PRO

SEPTEMBER 20, 2021

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice.

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Donor Giving Sample Mail 162

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Donor 81

Donor Audience Survey Demographics 81

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

The Fundraising Authority

MARCH 28, 2021

Storytelling is one of the most challenging aspects of donor cultivation. This is especially true when engaging prospective donors who are new to your cause. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Connect with Corbit on Linkedin.

Volunteer 189

Volunteer Donor Storytelling Linkedin 189

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 353

Social Media Donor Media Social 353

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Conservancy Mail Influence Headline 78

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Personalize all appeals .

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Retention Communication Donor Strategy 99

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

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Tools Donor Fundraising Survey 89

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

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Feeds San Antonio Donor America 85

Bloomerang

FEBRUARY 20, 2024

In today’s fundraising world , with dozens of nonprofits competing for donors’ hearts and wallets, it’s important to stand out from a donor relations standpoint. Here are 16 uncommon and practical donor relations tactics that will delight and surprise your donors: 1. Leave a voicemail if they don’t answer.

Experiment 77

Experiment Donor Script Delicious 77

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. Social media.

Mail 62

Mail Channel Strategy Fundraising 62

Bloomerang

FEBRUARY 9, 2022

Have you ever worried about offending a donor? The important thing is to be prepared to respond to your donors’ feelings. The important thing is to be prepared to respond to your donors’ feelings. What do you do if you upset a donor? Let’s say you had a mail merge snafu that messed up your donors’ names and addresses.

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Donor Mail Gift Language 133

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

Statistics 235

Statistics Online Fundraising Benchmark 235

Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

Communication 124

Communication Donor Mail Doc 124

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Pamela Grow

JANUARY 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. But monthly giving won’t transform your organization — unless you first figure out the most important element of your monthly giving program. It’s not even how compelling your offer is, or your mailing list.

Donor 64

Donor Wiki Wikipedia Mentoring 64

Bloomerang

OCTOBER 3, 2022

Your donor database is only as good as the data you put into it. And donor data is at the top of the critical care list. And donor data is at the top of the critical care list. The problem that every nonprofit faces, however, is that data degrades, and donor data degrades faster than most. Creates a poor donor experience.

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Data Organization Database Donor 117

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? After all, whether it was 5 days or 50 years ago, some person or group of people founded your organization because they saw a need, and your group has been working ever since to solve that need and make a difference. Tactics are important.

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Donor Profit Fundraising Raise 258

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Donor 52

Donor Support Community Retention 52

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.

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Relationship Donor Management Sponsor 246

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 105

Donor Strategy Retention Help 105

The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

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Story Work Fundraising Storytelling 350

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

Donor 89

Donor Exercise Gift Charity 89

Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example.

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Donor Gift Charity Newsletter 92