BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.

Mail 61

Mail Money Raise Tips 61

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Bloomerang

OCTOBER 4, 2021

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. The fundamentals of a fundraising appeal. The fundamentals of a fundraising appeal. This is the specific donor you’re appealing to. . Have you written to one specific donor? . You’re writing to one donor.

Question 142

Question Donor Test Student 142

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

Mail 34

Mail Headline Action Mind 34

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. Want to maximize donor acquisition?

Donation 53

Donation Donor Online Blackbaud 53

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Direct mail.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. You know what it is, but donors and others will struggle. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. And be sure to include a mailing address.

Profit 124

Profit Websites Build Work 124

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Donation 72

Donation Studies Headline Washington 72

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

Fundraising 111

Fundraising Guide Mail Gift 111

Connection Cafe

APRIL 29, 2014

If you’re in the business of encouraging donors to hand over dollars to support a mission, you likely get it. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

Marketing 37

Marketing Donor Michigan Test 37

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Use bold for headlines. You can view their website at defenders.org. Repetition is key.

Design 251

Design Websites Practice Widget 251

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.

Rate 134

Rate Content Conversation Test 134

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2017

Joan has been an executive director, board member, donor, and volunteer – so she brings to her consulting and educator practice so much perspective and wisdom. Phase 2: What is the worst headline you could see about your organization in the front page of the NY Times? Phase 3: What assumptions will be made?

Review 102

Review Leadership Guide Chapter 102

Connection Cafe

JANUARY 30, 2017

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. We then tweeted at them and got their e-mail addresses. They Amplified their Voice. – Austin Graff.

Headline 20

Headline Lesson Time Influence 20

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Fight for every donor. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 76

Video Fundraising Guide Test 76

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. These include: Encouraging donations from donors and potential donors. So what are Google Ad Grants ?

Google 348

Google Grant Guide Nonprofit 348

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 38

Social Media Content Practice Web 38

NTEN

APRIL 28, 2010

Imagine what your donors and constituents would say if they saw your name in that headline. Massachusetts' updated privacy regulations went into effect of March 1, 2010, so if you have a MA donor on your fundraising list, you are also subject to this law. If you're scared by now, you should be.

Hawaii 64

Hawaii Los Angeles Law Nonprofit 64

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Position your organization for even greater success by having a strategic donor engagement cycle in place—for all donors, not just board members.

Campaign 57

Campaign Tools Phase Accessibility 57

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. There are only three more days left to get your donation matched by an anonymous donor. The main headline is “Help Save Lives in Times of Emergency!” Consider donating to support our mission.

Tips 59

Tips Storytelling Images Camera 59

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate.

Donation 51

Donation Giving Headline Conversation 51

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Tech Soup

NOVEMBER 15, 2016

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. The truth is, many prospective donors leave uninspired, confused, or frustrated. Feature a Clear Call-to-Action Headline. Think Mobile.

Donation 36

Donation Headline Giving Tips 36

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. The truth is, many prospective donors leave uninspired, confused, or frustrated. Feature a Clear Call-to-Action Headline. Think Mobile.

Donation 36

Donation Headline Tips Language 36

Connection Cafe

AUGUST 4, 2017

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Median Online Gift Size was $178 in 2016: Online gifts tend to be larger than traditional offline fundraising gifts, especially direct mail giving. Understand the behavior of your online donors.

Gift 41

Gift Online Statistics Trend 41

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Brace yourself for this: you can solicit major donors online.

Gift 27

Gift Digital Online Pledge 27