NetWits

DECEMBER 6, 2010

When you hear ‘retention’ in the nonprofit industry, you often think about “donor&# retention. Here are 5 tips on how to use your website to retain your once loyal donors: Target content based on volunteer interest. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc.

Websites 152

Websites Donor Tips Retention 152

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

NetWits

AUGUST 2, 2012

A few years ago, Cause Marketing was all the rage. Nonprofits – small …

Social Media 108

Social Media Guide Donor Media 108

NetWits

NOVEMBER 8, 2012

How do your supporters want you to show your thanks?

Websites 160

Websites Donor Support Interaction 160

NetWits

MAY 15, 2012

Online donors contributed significant amounts, too. Most people who do online fundraising are looking to both acquire new donors and keep those donors giving on a regular basis. We found that organizations enforcing a retention strategy were able to keep 15 percent of their new Haiti-related donors the following year.

Online 230

Online Fundraising Haiti Retention 230

NetWits

FEBRUARY 16, 2012

You’d probably agree that, along with looking to increase the lifetime value of donors, many nonprofits (possibly yours) are striving to do more with less while also looking for new ways to secure consistent funding. Donors commit to a donation amount that is paid regularly—most often monthly. Incredible, I know!

Gift 188

Gift Program Online Fundraising 188

NetWits

FEBRUARY 27, 2012

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. Let’s take a look.

Examples 168

Examples Program Los Angeles Giving 168

NetWits

DECEMBER 28, 2010

First Year Donor Retention is 29.3%. 67% of donors plan to eliminate or reduce support to nonprofits that over?solicit. Recurring Gift Donors only accounted for 10% of all US Donors. [Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective.

Profit 264

Profit Business Stats Statistics 264

NetWits

MARCH 8, 2012

Additionally, 58 percent of nonprofits recruited new donors, a theme that seems to be true for all online fundraising, and 96 percent of surveyed donors said they would give more money in the future to participating nonprofits. Awards for small nonprofits with less than $1 million in revenue that garnered the most donors.

Social Media 200

Social Media Raise Washington Online 200

NetWits

MARCH 25, 2013

Convert Peer-to-Peer Donors into Recurring Online Donors. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? by Jono Smith, VP of Marketing at Event360. Peer-to-Peer Fundraising IS a Social Medium. by Donna Wilkins, President of Charity Dynamics. Integrated Marketing: Yesterday and Today.

Ideas 262

Ideas Fundraising Blackbaud Sample 262

NetWits

JULY 9, 2012

Turn One-Time Donors Into Regulars. Our report recommends implementing a solid retention strategy to turn one-time donors into repetitive donors. If your organization is new to the scene, create a messaging campaign tailored to each prospective donor with a detailed description of your organization’s goals and projections.

Online 144

Online Giving Haiti Fundraising 144

NetWits

APRIL 19, 2012

We are seeing that programs and alumni giving have both grown from 2010 and that loyal donors are continuing to give, and giving more. One key area that we need to keep an eye on however, is how we reengage our inactive donors and encourage them to participate in alumni programs and begin giving again. Be active in their lives.

Education 189

Education Report Retention Fundraising 189

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 23, 2011

Donor” is a very loose term that describes an enormous group of people. Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. Email: No one can deny that email is an effective way to reach donors. Multi-Channel Engagement.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

DECEMBER 21, 2010

Ensure that your donation forms are easy to locate, easy to fill out, and that your website answers all questions a potential donor may have. Ensure your organisational vision, mission, values and work are clearly explained, as well as where your donors funds will go. Not all potential donors will find you by your website.

Online 171

Online Giving Tips Search 171

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16 million donors and more than $1.16 The report, which covers 15.6 The report, which covers 15.6 Register today!

Offline 153

Offline Channel Fundraising Mail 153

NetWits

DECEMBER 1, 2011

To capture potential donors as soon as they act, you might send a follow-up email that includes these three elements: Thank your constituents for taking action. One of the ways to further leverage news-driven advocacy opportunities is by encouraging donors to make recurring gifts.

Giving 235

Giving Advocacy Rate Action 235

NetWits

JUNE 7, 2012

The healthcare sector typically holds fundraising events in April and September, which bumps up their earnings, as more donors are likely to give when a cause is highlighted prominently. Promotion is ke y - Donors will not know about new happenings without advertisement and promotion.

Online 221

Online Fundraising Benchmark Report 221

NetWits

DECEMBER 13, 2010

Armed with a fundraising page and email tools, peer-to-peer fundraisers turn their family and friends into donors. Several years ago, I had one friend reach his goal of finding a donor in all 50 states, and this got me thinking about what makes a campaign successful. Provide Event Donors with Opportunities to Become More Involved.

Fundraising 170

Fundraising Raise Gift Registration 170

NetWits

JUNE 9, 2011

3) The Shift in Donor Attitudes. If you look at the shift in fundraising over time from door-to-door to the phone, mail, email, the Web and social media sites, you will also be able to see a fundamental shift in donors’ attitudes. We think this will be a huge change from now through 2016 and beyond and want you be ready for it.

Trend 219

Trend Attitude Stats Charity 219

NetWits

NOVEMBER 15, 2011

Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. Provide compelling reasons to donate and tell donors how their hard earned money is being spent. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

JUNE 26, 2012

Back then I remember convincing nonprofits that donors would become more and more comfortable entering their credit number into a website – today online giving accounts for over $20 billion annually. Historically most fundraising programs have been organization to donor. ” A Bit of a Historical Take. So what’s next?

Develop 193

Develop Create Fundraising Virtual 193

NetWits

NOVEMBER 10, 2011

A huge portion of fundraising revenue comes in during the last two months of the year, which means those who are hoping for great results will get exactly that, but some will not because nonprofits are competing for the same donors and the same dollars. How to use social media for engagement and to reach potential donors.

Campaign 230

Campaign Fundraising PDF Blackbaud 230

NetWits

JUNE 13, 2011

The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. I don’t know whether it’s sloth, incompetence, lunch with printers, or just fear that the income from a donor won’t end in ‘my’ bucket. In MultiChannel Donors: Real?

Channel 118

Channel News Mail Blogger 118

NetWits

JULY 28, 2011

potential donors). Most supporters will set their personal fundraising goal very high to inspire themselves and their donors (i.e. This is an invaluable resource, not just for your donors (i.e. Communicate your passion to your friends, family, co-workers and other potential donors. Form a List. Think creatively here.

Tips 250

Tips Effective Fundraising Personal 250

NetWits

SEPTEMBER 19, 2011

Your Social Media Intern can engage from their personal profile with supporters, volunteers, donors and the like. Your Development Staff can cultivate donors and let the world know how funds are making a difference. Your Major Gifts Officer can keep up with your highest value donors. Want to Know More?

Facebook 187

Facebook Attention Hype Tutorial 187

NetWits

MAY 8, 2012

Looking for a way to thank your volunteers and donors? This is a great way to thank your donors … and encourage others. AND the new social network is projected to account for 40% of all social media purchases. Start pinning your sale items on a regular basis. Pin a thank you page. Run anyone? I think you may have found it.

Money 249

Money Raise Picture Tips 249

NetWits

DECEMBER 2, 2010

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. In today’s competitive fundraising environments, it is all the more important to treat each donor as if they are the most important person to your organization (because they are).

email 149

email Marketing Mail Metrics 149

NetWits

NOVEMBER 4, 2011

Key themes that emerged include: Enhancing the quality of donor relationships. Redefine relationships from donor relationships to individual relationships. Their mission: grow giving! Adrian Sargeant and Dr. Jen Shang compiled a report on the outcomes of the Summit. Developing public trust and confidence in the sector.

Philanthropy 223

Philanthropy United States Giving Summary 223

NetWits

SEPTEMBER 14, 2012

For example: a great segment is last year’s donors. When creating the message to last year’s donors you’ll want to: Acknowledge their gift and support last year. Share the impact their gift made in 2012. Look to 2013, how can they’re gift make a difference.

Campaign 174

Campaign Work Tips Gift 174

NetWits

AUGUST 25, 2010

Donors represent one of the most important (if not the most important) segments of many nonprofit organizations. These donors are essentially the investors of your organization, and as such, they deserve full accountability from you to ensure their money is being spent wisely.

Tips 107

Tips Nonprofit Money Donor 107

NetWits

APRIL 4, 2012

Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. Think of your Key Influencers as citizen journalists, those who write for a mass market, and engage their friends and followers who in turn will become your donors. Engagers drive your messages.

Social Media 180

Social Media Influence Goal Media 180

NetWits

JUNE 1, 2011

Here is what we found: We hope this information adds to the collective understanding that: Donors will give in ways that are most convenient for them. Making Participants and Donors Successful with Mobile Solutions. Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics.

Mobile 153

Mobile Fundraising Stats Newsletter 153

NetWits

JULY 11, 2011

And while us techies will enjoy watching the steeplechase that is sure to be Google vs. Facebook in the coming years, it may be a while before your donors place their bets. According to Robert Scoble, yo mamma won’t be using Google+ anytime soon. What I’d like to see in a year is Google+ head.

Facebook 174

Facebook DC Google Adopt 174

NetWits

AUGUST 11, 2011

The average event should have at least four email templates: one for the team leader, one for general participants, one for team members, and one donor thank you message. Immediately following an event is one of the best times to engage participants and work toward building donor retention. Focus on customer service.

Technique 218

Technique Fundraising Registration Template 218

NetWits

JULY 12, 2011

Facebook Is Not a Good Tool for Donor Acquisition or Volunteerism. Only about 40% reported success converting Facebook fans into donors or volunteers. It’s much easier for people to click a button and sign a petition online than it is to take time out of their busy schedules to attend an event.

Facebook 250

Facebook Time Social Network Advocacy 250

NetWits

MAY 17, 2011

Making Participants and Donors Successful with Mobile Solutions. Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Understanding the Value of Team Captains. Peer-to-Peer Event Fundraising Consumer Survey. Increase Event Fundraising with Social Media.

Fundraising 279

Fundraising Social Social Media Newsletter 279