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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

“Click here to put in your credit card information. Let’s take a look at what makes a successful, powerful fundraising landing page so you can make sure yours are working for you to bring in the most donations possible. It’s also about giving the donor choices in how much they give and information about where their money is going.

Giving 119
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices. Add a pop-up!

Practice 339
professionals

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Symantec Donation Safeguards Computer Labs for Students

Tech Soup

Smooth Transition began working to reach at-risk teens early — before they dropped out of high school or left the foster care system. Smooth Transition is an appreciative recipient of the donations we received from Symantec and we look forward to providing even more impactful community programs as a result."

Student 44
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7 Tips for Marketing to Gen Z

Whole Whale

Be authentic, transparent, and informative. This generation seeks information as well as transparency. DoSomething Strategic conducted a study that showed 67% of teens and young adults have stopped purchasing, or would consider doing so, if a company stood for something or behaved in a way that didn’t align with their values.

Marketing 105
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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

While getting new donations may be the ultimate goal, your marketing efforts should focus on starting a conversation with potential donors about what you do and why they should care. A good landing page conveys the value of your resource and convinces visitors to trade an email address in exchange for the information.

Content 94
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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

The millennial generation consists of 76 million Americans who are tech savvy, well-informed, and results-driven. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010.

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14+ Excellent Nonprofit Annual Reports

Whole Whale

It can be tough to find the right balance between information and overload. 2018’s impact report emphasizes impact with strong, but inviting fonts, and 2019’s report doubles down on that theme with a high contrast black, blue and white color scheme to deliver information via sleek graphics. Donate Life America. Girls Who Code.

Report 85