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Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design may work best for one nonprofit, your audience is unique and may respond better to a different design. We recently designed and tested two new donation forms for Fidelco Guide Dogs.

Test 85
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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? The most common approaches are through two research approaches: audience research and usability testing. Usability testing: Defining the experience. Moderated usability testing.

Test 85
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How to Apply Service Design to the Social Sector

Forum One

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. For example, it can result in improvements to a grant application process, which returns much stronger applications that ultimately create a bigger impact for your organization. Save time and money.

Design 74
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Your Guide to Credit Card Processing for Nonprofits

Neon CRM

In this article, we’ll cover the ins and outs of credit card processing for nonprofits, what you should look for in a payment solution, and how to set one up. Second, your nonprofit should have processes around handling cash donations to ensure that those gifts remain secure. What Payment Types Require a Processor?

Process 52
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association.

Create 169
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The Phases of Service Design

Forum One

As we finish our three-blog series, we hope you have a better understanding of what service design is and why it’s important for the social sector. There are 4 key phases for service design: Align, Research, Ideate, and Prototype. Phase 1: Align You’ve decided to embark on a service design project! So how do you get started?

Phase 46
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Get Cybersecurity Right for Your Low-Code/No-Code Projects

sgEngage

Your “low-coders” or “citizen developers” can use technology to optimize the unique business processes they already know intimately. Unlike low-code, it’s a complicated process. We follow the SDLC process to ensure we are creating software that is valuable, usable, and perhaps most important, secure. The reasons?

Project 67