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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

Retention 169
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Level Up Your Marketing with Analytics

Association Analytics

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. By defining your members’ preferences and interests, you’ll be able to target them more personally and at just the right time in their member journey. How are you tracking success?

Analytics 169
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

Library 104
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. We heard this many times throughout the pandemic, but online events do not have to feel like generic team conference calls.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. 5) Accessibility Accessibility must always be considered in fundraising.

Practice 235
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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Distribution: Determine which platform makes sense for your nonprofit to host this series. Streaming Platform: Determine which third-party platform you want to use to produce your livestream. Hard Costs: .

Raise 325